Caitlin Clark is the whole package and we setout to bring that idea to life—literally.
Our goal with this project was to visually capture the excitement of Caitlin Clark's selection as the No. 1 overall pick in the 2024 WNBA Draft and bring that energy to life in a way that felt fresh and engaging.
We chose to create an unboxing experience, symbolizing her arrival to Indiana and with the Fever as if she were an action figure coming to life. This concept not only leans into the excitement of receiving a highly touted new member of our roster, but also marks a pivotal moment in both Caitlin's career (joining the WNBA and leaving college) and in the franchise's history.
To elevate the storytelling, we used a 3D model of Caitlin Clark, showcasing our commitment to creative execution and cutting-edge animation. We pushed the boundaries of traditional content and aimed to create a piece that resonated with fans and stood out in a crowded digital space. This approach captured the moment's viral potential and solidified Caitlin Clark as the face of the future for the Fever.
This project had a clear vision: to visually represent Caitlin Clark as the complete package and ready to take on the WNBA and join the Indiana Fever. We wanted to show not just her skills, but her personality and the excitement surrounding her selection as the No. 1 pick in the 2024 WNBA Draft. Our plan of action was to create an animated unboxing experience, with Caitlin coming to life out of the package in a way that felt fresh, fun, and uniquely hers.
The opening scene shows Caitlin in a box where she quickly comes to life and climbs out. We incorporated her college highlights into the background and commentary from WNBA Commissioner Cathy Engelbert to make the moment even more special. This combination of visuals and audio immediately set the tone, blending the excitement of the draft moment with Caitlin’s story and talent.
Throughout the 3D animation, we made sure to highlight the key elements that make Caitlin Clark stand out—her confident, joyous personality, her signature celebration after making a basket, and her unmatched shooting range. One memorable moment even included Caitlin winking at the camera, bringing a playful and relatable touch to the piece. We also focused on her iconic look: the ponytail, hairband, and her college number, now reimagined in an Indiana Fever jersey. This helped tie her identity to the franchise and solidify her role as the new face of the team.
Timing was a key factor in our strategy. We knew that the best opportunity for maximum impact was posting the content the same day Caitlin was drafted. By preparing the animation in advance, we were able to release it soon after her selection, capitalizing on the excitement and engagement surrounding her and the Fever. This made the content not only timely but also highly shareable, allowing us to tap into the buzz and reach an eager, engaged audience.
One of the biggest challenges we faced was the technical complexity of animating Caitlin in a 3D model, ensuring that every movement felt authentic and fluid while staying true to her character. This level of creative execution was essential in making the animation stand out from other draft content, so we had to invest time in perfecting the details. Additionally, ensuring the piece resonated emotionally with viewers while showcasing Caitlin’s athleticism and personality was a delicate balance. It was important to maintain the excitement and fun of the concept without losing sight of the gravity of the moment.
In the end, we created a piece that stood out in a crowded digital space—one that not only celebrated Caitlin Clark’s talent and personality but also solidified her place in the Indiana Fever's future. The viral potential of this content was clear from the start, and by capturing the excitement of the draft day and delivering a visually striking piece, we were able to create a moment that resonated with fans and generated buzz long after the draft.
The results of this campaign far exceeded expectations and were a clear indication of its success in achieving our objectives. In just five posts, we garnered:
These numbers were not only impressive for the Indiana Fever but also positioned the content among the top-performing posts of the evening—and some of the highest-performing content in the franchise’s history. By leveraging the excitement surrounding her draft day, we successfully captured a viral moment that amplified her role as the face of the team.
Furthermore, the impact of this campaign continued long after its release. Due to its success, we revisited the action-figure concept at the end of Caitlin’s rookie season, extending the story and deepening our connection with fans. This ongoing narrative reinforces Caitlin's significance both as a player and as a key figure in the Indiana Fever's future, making the campaign a lasting success. (LINKS OF CONTINUED CONCEPT INCLUDED IN LINKS SECTION)
