Our goal was to support Schweppes’ launch in the competitive KSA market by creating a standout campaign that captured attention and reinforced Schweppes as a premium brand. To differentiate Schweppes from established competitors, we aimed to use high-impact CGI to convey sophistication and align with the KSA audience’s taste for striking visual content.
Our strategy focused on positioning Schweppes as a premium, culturally relevant brand in the competitive KSA market. To achieve this, we chose Jeddah’s iconic King Road Tower as the centerpiece of our campaign — a symbol of modernity and exclusivity that aligns with the tastes and values of the KSA audience.
Transforming this architectural landmark into a giant refrigerator stocked with Schweppes’ signature flavors: Pomegranate, Mojito, Ginger Ale and Pink Grapefruit, created a striking visual metaphor for refreshment and sophistication. This concept allowed Schweppes to stand out by blending local relevance with high-impact visuals that resonated with the region’s aesthetic preferences.
To bring the idea to life, we used advanced CGI to animate the tower’s facade opening like refrigerator doors. This required meticulous attention to detail to replicate the tower’s unique architecture and ensure the animation appeared seamless and realistic. The result was an engaging visual that bridged the gap between imagination and authenticity, emphasizing Schweppes’ premium status.
The animated reveal of the Schweppes cans against the backdrop of Jeddah’s skyline was designed to captivate both physical and digital audiences. Optimized for social media, the campaign achieved multi-channel reach, amplifying Schweppes’ visibility and appeal. Every element, from the choice of landmark to the realistic CGI execution reinforced Schweppes as a sophisticated, culturally aware brand that speaks to the preferences of KSA consumers.
This strategy delivered a campaign that exceeded expectations, positioning Schweppes as a premium choice in a crowded market while leveraging a visually compelling concept rooted in local culture.
Our video
— reached over 6 million viewers,
— with 15,000 engagements
— and an engagement rate of 0.42%.
These numbers underscore the video’s impact in engaging the KSA audience, making a memorable impression in a crowded marketplace. Beyond the metrics, the video was well-received for its bold creativity, reinforcing Schweppes’ sophisticated brand identity and generating substantial buzz around the launch. The success of this video has positioned Schweppes as a distinguished brand within the KSA market, demonstrating that creative CGI can be an effective tool for brand elevation and audience engagement.
