With American Horror Story Season 12 boasting another star-studded cast, FX's campaign set out to capitalize on the fandom’s obession for the anthology's stunt casting by placing its biggest names, including Kim Kardashian, front and center. The goal was to drive excitement and tune-in by leveraging the cultural power of its stars, making the season a must-watch experience.
To bring this to life, FX tapped into Kardashian’s social media dominance, creating a custom tune-in spot for the season finale. The creative featured Kim seamlessly transforming from her everyday self into the eerie, enigmatic Siobhan Corbyn, blending glamour with horror in a way only AHS and Kim K could.
The result was undeniable—fans flocked to the post, which amassed 1.1M views and 45K engagements on Instagram alone. By harnessing Kardashian’s reach and the show’s signature unsettling aesthetic, the campaign successfully heightened anticipation and helped drive viewership for the highly anticipated finale.
