Onyx Collective’s compelling three-part docuseries “Black Twitter: A People’s History” charts the rise, the movements, the voices, and the memes that made Black Twitter a vibrant online community that influences every aspect of American politics and pop culture. Directed by “Insecure” showrunner Prentice Penny and based on Jason Parham’s Wired article of the same name, “Black Twitter” unwraps the history, profound impact, and future of Black users on the text-based social media platform, now known as X.
Ahead of the premiere of the docuseries, Onyx Collective’s objective was to create intrigue and excitement for the series, promote buzz, and ultimately drive tune-in.
To promote the impending arrival of the docuseries on Hulu, Onyx Collective launched a captivating, dynamic trailer that captures the true essence of Black Twitter and its cultural impact.
The trailer entertainingly teases the show’s premise by highlighting pivotal moments, like Ashley Weatherspoon’s #UKnowUrBlackWhen as one of its first uniting viral conversations on the platform along with building on the conversation of Black people’s involvement in the tech beyond Twitter.
The promo also notably recreates the experience of what it was like to be on the social platform during the peak of Black Twitter, illustrating points made by Black Twitter users, cultural icons, and experts who are interviewed for the series, with video memes, 140-character quips, and gifs.
