In response to the dwindling number of spaces for unfiltered LGBTQ conversations, Logo set out to uniquely amplify queer voices with its intoxicatingly entertaining interview series, Spill with Johnny Sibilly.
Hosted by actor, activist and pop-culture enthusiast, Johnny Sibilly, Spill invites LGBTQ+ celebrities to sit down for a cocktail and conversation about all things entertainment, representation and tea, of course! With a goal of creating a safe space for authentic LGBTQ conversations to unfold, Spill sets out to touch on everything from trans icon, Laverne Cox, talking about her viral red carpet Emmys moment with Nava Mau to pop prince, David Archuleta, opening up about being demisexual.
These uniquely queer conversations are shared in full on Logo’s youtube with breakouts across social media in the hopes of sparking much needed conversations about pop-culture’s role in LGBTQ progress, the importance of representation and more.
The Logo team leaned into spotlighting strong and unapologetic queer voices in a safe space where candid conversations and revelations could live. We capitalized on pop culture topics like Nava Mau’s viral red carpet moment at the Emmys with Laverne Cox and gave the stars who lived these moments space to authentically share the stories behind them. As the most viewed and engaged season to date, these entertaining and educational conversations had a real impact across the digital landscape like never before.
While other viral interview series like Hot Ones and Chicken Shop Date cover pop culture from a similarly unfiltered angle, Spill covers these conversations from a uniquely queer angle, letting the kiki get candid over multiple rounds of drinks — and a spicy game of Sip or Spill where guests are given increasingly spicy questions and given the opportunity to sip and not answer or spill all the tea!
While we prioritize fun, the Spill Bar is ultimately a safe space where LGBTQ stars can authentically express themselves in a world where LGBTQ rights are constantly under attack. Navigating these tough and sensitive topics through the tone of the show could prove difficult at times but through Johnny’s uplifting and celebratory pov, the show proved to tackle some of the most pressing issues with a healthy mix of humor and thoughtfulness.
By creating a warm and inviting physical environment, the Logo Spill bar set allowed for authentic conversation to unfold, and acted as a safe space from the outside world — a feeling that came across in the final interviews.
There is no other online interview series that threads the creative needle through these important yet hysterical conversations with exclusively LGBTQ talent and topics.
With over 21 million views and close to 2 million engagements, S4 of Spill caught the attention of many viewers and sparked important conversations about the importance of LGBTQ representation and visibility across the digital ecosystem like never before.
Beyond that, season four celebrated some familiar names in a particularly unique light. Laverne Cox talking about “what the dolls need” was a refreshing and funny clip that caught the attention of many trans and non-binary folks on social media, making them feel seen. On top of that, choreographer Sean Bankhead tells the story behind Tate McRae’s walk in her latest music video “It’s Ok, I’m Ok”.
With an average view time of 6 minutes on YouTube, Spill has been praised for its honest, open and diverse conversations about a wide range of LGBTQ issues making it a unique talk format not happening anywhere else.
