THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

LGBTQ Community Engagement

This category honors brands, organizations and institutions that use social media to effectively engage and collaborate with members of the lesbian, gay, bisexual, trans and queer communities.

See previous winners and honorees here.

Finalists

LGBTQ Community Engagement
finalist
#HuluHasPride Float, Filter and Celebrate Pride Everywhere Campaign
Not everyone has access to a Pride Parade in their hometown or feels safe celebrating their true se…
LGBTQ Community Engagement
finalist
A Drag Adventure Story with Trixie Mattel and Juno Birch
A Drag Adventure Story was created to cement YouTube as a vibrant and immersive platform for divers…
LGBTQ Community Engagement
finalist
Elton John AIDS Foundation's 'Speak Up Sing Out' campaign
At the Elton John AIDS Foundation, we set out to raise awareness that the HIV/AIDS crisis is not a …
LGBTQ Community Engagement
finalist
Logo's SPILL
In response to the dwindling number of spaces for unfiltered LGBTQ conversations, Logo set out to u…
LGBTQ Community Engagement
finalist
Max Presents: Black vs. Green (featuring Sesali Bowen)
Alongside the summer 2024 release of House of the Dragon Season 2, Max’s LGBTQ+ platform Human By O…
LGBTQ Community Engagement
finalist
RuPaul's Drag Race - LGBTQ Herstory Month 2024
As part of an annual celebration of LGBTQ+ History Month (October), RuPaul’s Drag Race brought toge…
LGBTQ Community Engagement
finalist
SKITTLES Pride 2024
Please review the confidential section for the written submission and case video.
LGBTQ Community Engagement
finalist
The Garden Is A Safe Space For All
Nature is innately queer, making every green space a safe space for biodiversity (plants and humans…
LGBTQ Community Engagement
finalist
The Love For All Boat
Seattle has long been a welcoming beacon for the LGBTQIA+ community, and 2024 presented an unparall…
LGBTQ Community Engagement
finalist
The Made It Out Podcast
After facing setbacks from major networks, Mal, alongside her partner Mathilde Jourdan, launched Ma…

Nominees

LGBTQ Community Engagement
Roaring with Pride: Carlos' Story
As a global organisation, HSBC is committed to fostering an inclusive and diverse workplace. This c…
Vote for Micro-Influencer Strategy