Seattle has long been a welcoming beacon for the LGBTQIA+ community, and 2024 presented an unparalleled opportunity to celebrate this reputation by commemorating the 50th anniversary of Seattle Pride. Against a national backdrop of renewed challenges to LGBTQIA+ rights, Seattle sought to make a powerful statement: we are, and will always be, a city that actively celebrates and supports LGBTQIA+ identity and love.
Visit Seattle invited LGBTQIA+ couples from all over the country to renew their vows aboard the Love For All Boat, an epic sunset cruise emceed by international drag superstar BenDeLaCreme.
LGBTQIA+ couples from across the country gathered on deck to renew their vows in a ceremony led by the Honorable Mary Yu—Washington’s first openly gay Supreme Court Justice, who also officiated the state’s first legal gay wedding in 2012.
Against the stunning backdrop of Seattle’s waterfront, guests also enjoyed live performances by BenDeLaCreme, immersive art installations, and rainbow-themed decor that celebrated love in all its forms. Collaborations with local hotel partners added to the experience, offering romance packages that extended the celebration beyond the cruise. Designed to be both intimate and highly shareable, the Love for All Boat was more than an event—it was a statement, positioning Seattle as a city where LGBTQIA+ visitors can feel celebrated, embraced, and fully themselves.
The Love for All Boat event set a new world record for the most simultaneous LGBTQIA+ vow renewals, with 56 couples participating. This milestone became a central focus of our media outreach, resulting in 66 unique pieces of coverage and over 251 million media impressions globally. The event received extensive national and international media attention, including segments on ABC World News Tonight, CBS Saturday News, Telemundo, and Reuters, as well as features in prominent LGBTQIA+ publications like Instinct and Pride.com.
With a total spend of under $392K, the campaign generated over $2.7 million in earned media value.
The celebration culminated in a formal declaration by Seattle’s Deputy Mayor, who named May 30 as “Love for All Day” in Seattle—ensuring the city’s commitment to inclusivity for years to come.
