As a global organisation, HSBC is committed to fostering an inclusive and diverse workplace. This commitment extends to colleagues, customers, and the wider communities they serve. One of the most powerful reflections of this dedication is the story of Carlos, a founder of HSBC’s Pride employee group in Mexico, who has witnessed first-hand the transformative power of unity in breaking down barriers and creating a more open, inclusive environment.
Carlos’ story is just one example of how HSBC actively supports equality for LGBTQIA+ individuals. Through the broader film series, we aim to shine a light on individual, real, authentic experiences from the global workforce, highlighting the triumphs and challenges faced by LGBTQIA+ colleagues.The story finds positive notes and optimism for the future of the community, particularly within HSBC. The Roaring with Pride series demonstrates HSBC’s commitment to being an inclusive workplace and one that values diversity.
Roaring with Pride is part of HSBC’s larger strategic initiative to support talent acquisition by creating compelling recruitment films that engage and attract diverse top talent for critical roles. The objective of this film is to promote HSBC as an inclusive workplace that champions diversity and celebrates the LGBTQ+ community. It serves as both a recruitment tool and a statement of HSBC’s commitment to fostering an environment where everyone can thrive and be their authentic selves. The story was created to firstly reach current HSBC employees and secondly a global audience outside of the bank.
Using a studio setting, the film creates a closeness between the viewer and the subject with close up shots and shaped lighting. As part of the series, each individual story will have a hue of the LGBTQ+ flag featured in our studio lighting. Taking inspiration from editorial and fashion shoots, we used projections of the interviewee’s experiences and stories he told us in his interview. The B Roll we shot in studio showed our subject in frank and honest poses, beautifully lit in a visually engaging way.These two styles of B Roll, as well as the artfully lit interview, was cut together utilising tasteful split-screen techniques, to tell a modern and compelling story.
Instagram @HSBC
Reach: 952,570
Views: 782K
Interactions: 10k
Sponsored discovery between 14 May 2024 - 23 May 2024: 473,531 impressions, eCPM £10.56,
Sponsored engagement: 4322 engagement clicks, 0.9% engagement rate, cost per sponsor £1.16
Organic delivery: 73041 impressions, 48878 members reached
Organic engagement: 2706 Engagement clicks, 3.7% engagement rate
