Adobe’s products are built for creativity, and our role is to ensure their social content reflects that. Our job was to showcase unique, unexpected use cases that inspire creators. Instead of step-by-step education, the focus was on sparking new creative thinking, demonstrating how Adobe’s tools can transform any creative vision into reality.
Zetus-Lupeedus! This video draws on the digitally trendy Y3K aesthetic—a combination of neo-futurism and Y2K fashion—to make something out of this world.
When displaying the use of generative AI tools for designers, it’s important to find the right balance of AI elements and real human ingenuity. Rather than give the AI tools too much power, we based the video in a cultural truth: ever since they saw Clueless, every fashion fan has yearned for a tool that allows them to try on all sorts of outfits without lifting a finger. AI makes that possible.
From fit checks to OOTDs, social media fosters a desire to stand out with one’s wardrobe. So we decided to show our audience how they can bring those custom designs they’ve been dreaming of to life with Adobe Firefly.
We set out to spark creative thinking, and the response spoke for itself. Comments like “INCREDIBLE” 🔥 “Ohh my my!” and “😍😍😍” showed that we didn’t just showcase Adobe’s tools, we inspired creators to see new possibilities.
