THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Artificial Intelligence

This category honors the effective and creative use of artificial intelligence tools such as machine learning, voice AI, and data processing to achieve strategic social and digital marketing goals. Areas include content creation, consumer intelligence, customer service, and marketing.

See previous winners and honorees here.

Finalists

Artificial Intelligence
finalist
Are You Blacker Than ChatGPT
“Are You Blacker Than ChatGPT?” is an online game that tests a person’s knowledge of Black culture …
Artificial Intelligence
finalist
ContextLens: AI that Transforms Data Chaos into Clarity
Media and publishing is at a crossroads. AI is upending everything. SEO isn’t driving traffic back …
Artificial Intelligence
finalist
Daisy vs Scammers
73% of Brits were targeted by scammers last year, losing millions. O2 identified an urgent need to …
Artificial Intelligence
finalist
GREY GOOSE® Tailored Toasts
When AI was beginning to make waves and then dominate the global conversation, GREY GOOSE® sought t…
Artificial Intelligence
finalist
Meet Your Digital Self
With AI the hottest technological topic of the last two years, the conversation burns brightest in …
Artificial Intelligence
finalist
My Cadbury Era
Cadbury is among the most historic brands in the UK. Its chocolate has become part of the fabric of…
Artificial Intelligence
finalist
Surreal Juxtapose
It is a delicate dance, advertising generative AI tools to designers. On the one hand, these powerf…
Artificial Intelligence
finalist
Sweet Connections
CAMPAIGN SUMMARY To promote the new Grandma McFlurry to multicultural consumers, McDonald’s intr…
Artificial Intelligence
finalist
The First Fall Day
It is a delicate dance, advertising generative AI tools to designers. On the one hand, these powerf…
Artificial Intelligence
finalist
Toys"R"Us - Geoffrey's Origin Story
Toys"R"Us was looking for a new way to tell the origin story of Geoffrey The Giraffe. It was someth…

Nominees

Artificial Intelligence
AI Music Factory: Innovation Hits a High Note
Xero wanted to captivate business leaders by showcasing AI’s potential in a way that was both inspi…
Artificial Intelligence
AI in Action: Revolutionizing the Way We Work
The 2024 State of Marketing AI Report reveals that only 36% of marketers are infusing AI into their…
Artificial Intelligence
First Day Fits
In advertising Adobe Premiere to college students, it can be difficult to rival the creativity we a…
Artificial Intelligence
Gangsta Photo
In support of Free Nationals’ song “Gangsta” featuring Anderson .Paak and A$AP Rocky, we sought to …
Artificial Intelligence
Passion for Fashion
Adobe’s products are built for creativity, and our role is to ensure their social content reflects …
Artificial Intelligence
RegulatingAI: Championing Ethical and Responsible AI for Global Good
RegulatingAI is a nonprofit organization under Knowledge Networks, focused on empowering regulators…
Artificial Intelligence
The Bubl Generator
  O2’s ability to creatively use Bubl was restricted by time and budget constraints, limiting hi…
Vote for Extended Reality