It is a delicate dance, advertising generative AI tools to designers. On the one hand, these powerful engines can make their job easier. On the other, there is a fear in the community that they will be replaced by automations. It was our job to help Adobe Photoshop’s dedicated user base embrace the AI tools available to them as they step into the future.
In each of our assets highlighting tools like Generative Fill, used here, we asked ourselves what use cases would best underscore the helpfulness of new features while also visibly demonstrating a human touch. We chose to focus on the concept of abundance. How does one generate a TON of something in a short amount of time? And moreover, how do we live up to the design expectations of self-proclaimed Photoshop nerds?
Ever wake up wishing you could flip through every outfit in your wardrobe without having to move a muscle? Us too.
Photoshop’s Generative Fill feature allows you to change a subject’s clothing quickly, so as our team looked to transition from fall to winter content, we stumbled upon the idea of a seasonal wardrobe shift. The weather plays a huge role in how we dress, and every time the temperature dips toward the cooler end of the thermometer, a flood of jokes about dressing up floods social media. So, we decided to play off the popular meme that "once the weather drops below 70," we start to overdress.
The resulting video combines UI elements with moving video so that we could show our subject’s face enjoying the variety that Generative Fill provides designers. This use case underscores the usefulness of AI tools without hitting Photoshop’s often already-dedicated fandom over the head with how-tos and tutorials.
We put our own creative spin on an existing trending conversation—one we knew always takes place online—and the response from our followers said it all. Comments like “What a creativity,” 🔥 “Very good, amazing,” and “Mind-blowing” showed just how much they appreciated it.
