The Chi’s season 6 part 2 social goal was to outperform the metrics from season 6 part 1. This included increasing fan engagement, video views and growing the show's following across all social platforms.
Data played a pivotal role in the social strategy for The Chi season 6 part 2. Research and insights were provided on what content over the previous years had performed well. Another point of emphasis was to observe where other shows/brands had found success in the social media space and if there were entryways for The Chi to create its own unique interpretation. There was also feedback given on what characters/actors/storylines performed well with the audience based on sentiment and post performance.
During The Chi’s season 6 part 2 campaign the series earned 365K new followers across the lead-in and in-season content, helping the franchise reach 1.8M cross platform followers. On social media, The Chi’s season 6 part 2 campaign outperformed the previous season across all metrics generating 161M views (+236% SoS), 7.9M engagements (+517% SoS), and 365K new followers (+410% SoS). The Chi’s #1 most engaging and #1 most viewed posts on record came via a TikTok post promoting the season. To date this content has over 10.8 million views and over 500K engagements.
