THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Data & Insights

This category honors the analysis and understanding of marketing and consumer data, which are critical to the success of any social media or digital campaign. It recognizes the innovative use of insights to build creative initiatives or visually represent relevant data in a way that captures the audience attention.
See previous winners and honorees for Insights and Trends here. See previous winners and honorees for Data Visualization here.

Finalists

Data & Insights
finalist
Grubhub Special Delivery
THE MOST ANTICIPATED MOMENT IN DELIVERY HISTORY We spent months listening to customers talking a…
Data & Insights
finalist
Call of Duty: Warzone Mobile. Nostalgia In The Crosshairs
Activision's Call of Duty: Warzone was the most popular Battle Royale game in the world during the …
Data & Insights
finalist
FROM COCKTAILS TO MOCKTAILS: HOW NCS DROVE THE SOBER CURIOUS CONVERSATION
In 2024, 41% of Americans planned to cut back on alcohol—a 34% jump from 2023. Among Gen Z, nearly …
Data & Insights
finalist
Freeform Brand Voice
Much like its social audience, Freeform is continually evolving. The Freeform brand handles recentl…
Data & Insights
finalist
Google — Year in Search 2024
Google's annual Year in Search campaign reflects on the year’s biggest trends and moments. In 2024,…
Data & Insights
finalist
Join the 9%: A New Year’s Activation
For over 160 years, Northwestern Mutual was known across the country as a life insurance company. W…
Data & Insights
finalist
The Chi
The Chi’s season 6 part 2 social goal was to outperform the metrics from season 6 part 1. This incl…
Data & Insights
finalist
The [Blank] Effect
‘The [Blank] Effect’ is a social-first franchise that demonstrates the profound impact that viral c…

Nominees