We all know Michael Phelps is the most decorated Olympian of all time, but we didn’t know him as a father until this year when the world was introduced to his son Boomer via Instagram. In his spare time, Michael finds his way into everything from Spike TV’s Lip Sync Battle to global ad campaigns for Beats by Dre, becoming one of the most entertaining, meme-able, and well-accomplished social media personalities along the way, with millions of followers across all platforms. His brand sponsorships and hashtag campaigns alone are guaranteed to trend with his global brand recognition. While he covets his 28 Olympic medals and endless championship titles, there’s no prize like his son Boomer.