THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Featurette or Behind The Scenes Video

This category honors the most effective and creative use of behind-the-scenes or "bonus" content. A promotional mini-documentary, this content promotes a product, service or initiative.

See previous winners and honorees here.
Start an entry in this category
Featurette or Behind The Scenes Video
During Commercial Break
"During Commercial Break" gives viewers a behind-the-scenes look at the hilarious and sometimes hea…
Featurette or Behind The Scenes Video
Eurovision Song Contest x @TheTourettesBarber
The brief? The BBC's yearly coverage of the Eurovision Song Contest is one of the biggest dates in …
Featurette or Behind The Scenes Video
FX's Shōgun - On-Set Social BTS
The Shōgun campaign aimed to deepen audience engagement by offering an intimate look at the craftsm…
Featurette or Behind The Scenes Video
Indiana Fever
The primary objective of our behind-the-scenes 2024 WNBA Draft recap was to provide fans with an ex…
Featurette or Behind The Scenes Video
Kiss Cam: How Technology Can Enhance Narrative in Gaming
As video games have evolved, so too has the ability to tell compelling stories. World of Warcraft (…
Featurette or Behind The Scenes Video
Ride Guys: Stardust Racers First Look
Ride Guys: Stardust Racers First Look was created to provide theme park fans and roller coaster ent…
Featurette or Behind The Scenes Video
RuPaul's Drag Race - LGBTQ Herstory Month 2024
Now in fourth year, the annual launch of LGBTQ Herstory Month at RuPaul’s Drag Race has become an a…
Featurette or Behind The Scenes Video
RuPaul's Drag Race All Stars 9 Ruveal
With each new season of RuPaul's Drag Race, the stakes are even higher than the heels! Each time a …
Featurette or Behind The Scenes Video
SpongeBob at The Super Bowl: Bringing Bikini Bottom To Life
Our goal with this video was simple: to ignite excitement for Super Bowl LVIII on Nickelodeon! By f…
Featurette or Behind The Scenes Video
The Beautiful & The Grotesque | Crafting Monsters in Diablo IV
The long-running Diablo video game franchise explores many themes: the internal struggle between li…
Featurette or Behind The Scenes Video
The Daily Show: After The Cut featuring Jon Stewart
The Daily Show’s behind-the-scenes social series, After The Cut, gives our fans a unique look into …
Featurette or Behind The Scenes Video
The Future of Identity
The driving idea behind “The Future of Identity” was to create a branded narrative that introduced …
Featurette or Behind The Scenes Video
The Least We Can Do: Behind the Scenes
Every day, men and women in uniform step up to defend our freedoms – willingly sacrificing comfort,…