THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

TikTok Partnership

This category honors the effective and creative integration of an influencer, celebrity or ambassador into a social media or digital marketing campaign, project, or piece of content optimized for TikTok.

See previous winners and honorees here.

Finalists

TikTok Partnership
finalist
AARP + Gen X: Breakfast Club Detention Day
“Saturday, March 24th, 1984. Shermer High School. Shermer, Illinois, 60062.”  These are the open…
TikTok Partnership
finalist
Baking Up Holiday Success: Crumbl's TikTok Influencer Strategy
As a beloved franchise chain known for mouth-watering desserts, Crumbl faced a significant business…
TikTok Partnership
finalist
Celebs, they're (pregnant) just like us!
At Babylist, our goal is to ensure expecting parents feel seen, heard, and supported in their paren…
TikTok Partnership
finalist
Hickey Magic
To disrupt traditional influencer content, Cover FX launched the "Hickey Magic" campaign, strategic…
TikTok Partnership
finalist
Inspiring the FYP to 'Be a Force of Nature'
The Weather Channel redesigned their flagship app to deliver on their new brand promise: enabling p…
TikTok Partnership
finalist
J2O Posh Perspectives
J2O, the UK’s number one adult soft drink, was launching a new range of Ready To Drink mocktails (a…
TikTok Partnership
finalist
Kia TikTok Creator Configurator
Up to this point, the online car configurator has been the industry staple. However, the younger de…
TikTok Partnership
finalist
Lancôme: Silent Drama
Lancôme gave us the goal of launching Hypnôse Drama Mascara and Lip Idôle Butterglow in a way that …
TikTok Partnership
finalist
Moms Answer Moms
The driving idea behind “Moms Answer Moms” was to transform a traditional Mother’s Day campaign int…
TikTok Partnership
finalist
SKITTLES Littles Living
Please review the confidential section for the written submission and case video.
TikTok Partnership
finalist
Southwest Airlines Shoppable Flights
This Information is Confidential.
TikTok Partnership
finalist
The John Deere Chief Tractor Officer: Cultivating Relevance with Gen Z on TikTok
John Deere is one of America's most iconic heritage brands, and the John Deere Tractor in particula…

Nominees

TikTok Partnership
2024 Max AAPI Heritage Month Celebration
In celebration of AAPI Heritage Month, Max wanted to create an experience that authentically engage…
TikTok Partnership
AreYouKiddingTV and Wahl Clippers TikTok Campaign
The primary goal of this campaign was to garner impressions and engagements within the college-aged…
TikTok Partnership
Blimp Yourself
Every year during March Madness, brands battle for attention in a field more crowded than the tourn…
TikTok Partnership
Bringing Holiday Magic to Life: Digital Voices x STARRY Cranberry Blizz
Global Influencer Marketing agency, Digital Voices' partnership with STARRY – PepsiCo’s lemon-lime …
TikTok Partnership
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
TikTok Partnership
Candy Crush All Stars - Sweet Just Got Serious
To mark the fourth Candy Crush Saga All Stars in-app tournament, the iconic gaming sought to ignite…
TikTok Partnership
Max Presents: Harry Daniels Surprises the Cast of We're Here
To celebrate and amplify the season 4 premiere event of HBO’s We’re Here, Max set out to create a b…
TikTok Partnership
Max Presents: Watching Scream
For Halloween 2024, Max and its LGBTQ+ platform Human by Orientation set out to expand how we creat…
TikTok Partnership
New on Hulu x Influencer Campaign
In support of Hulu’s brand initiative, New on Hulu, touting all of the amazing new content coming t…
TikTok Partnership
Reproductive Justice Story Sharing Campaign
Vocal Media created a UGC trend campaign around the popular TikTok format of a "stitch" video. This…
TikTok Partnership
Teen Driving with Julie Bowen
Parents and teens have anxieties about teens getting behind the wheel. Our objective was to positio…
TikTok Partnership
The Sympathizer Digital Content Series
The primary objective of this campaign was to drive awareness and create buzz for the series launch…
TikTok Partnership
Three | Gogglebox Phoneisms
Since 2021 Gogglebox and Three have had a spectacular partnership, with our Three idents viewed by …
TikTok Partnership
Total Body Care TikTok Live Shopping Event
How do you get people to buy fragrances they can’t smell? When it came to supporting Bath & Body…
TikTok Partnership
Twisters Digital Marketing Campaign
Universal Pictures’ goal was to create an absolutely unmissable storm of dynamic social content, sw…
Vote for X Partnership