THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Pharma & Healthcare

This category honors the most effective and creative use of social/digital by companies in the healthcare, pharmaceutical, life sciences, and medical sectors. Objectives may include (but are not limited to) delivering product information to target audiences and fostering support for healthcare-related causes.

See previous winners and honorees here.

Finalists

Pharma & Healthcare
finalist
#FutureForWomenInSTEM
There is a large gap in the conversation when it comes to shedding light on the inequalities women …
Pharma & Healthcare
finalist
100 Effed Facts About the Gender Health Gap
We founded Evvy because the female body shouldn’t be a medical mystery — but to this day, it is. Wo…
Pharma & Healthcare
finalist
Acadia Pharmaceuticals More to Parkinson’s
Most people think of Parkinson’s disease (PD) as a physical disorder. But ~50% of people with Parki…
Pharma & Healthcare
finalist
AstraZeneca's 'What science can do' Campaign
Over the past year, the Edelman Trust Barometer Study found that trust in healthcare companies has …
Pharma & Healthcare
finalist
Flonase + Shondaland: The Talk of the Ton
When seasonal allergies are in full bloom, the allergy category is a very crowded space. Consumers …
Pharma & Healthcare
finalist
Overdrive Defense launches as lifestyle & CPG brand dedicated to helping people party safely
Overdrive Defense launched in September 2024, a first-of-its-kind lifestyle and CPG brand to destig…
Pharma & Healthcare
finalist
Preventing is better than predicting
Breast and prostate cancers are the most common in Brazil, yet one in four Brazilians still doesn’t…
Pharma & Healthcare
finalist
Situationship: The Series, With Plan B One-Step
Plan B One-Step, the #1 OBGYN-recommended emergency contraception brand, which has long been consid…
Pharma & Healthcare
finalist
Spot Her on the Street
Endometrial cancer (EC), which is cancer in the lining of the uterus, accounts for 90% of uterine c…
Pharma & Healthcare
finalist
The Eczema Experience: “Stories Itching to be Told”
Imagine living with skin so inflamed it burns, so itchy it disrupts sleep, and so visible it invite…
Pharma & Healthcare
finalist
The Wave
A diagnosis of breast cancer—at any stage—may elicit a deluge of emotions. Patients may recognize g…
Pharma & Healthcare
finalist
ViiV Healthcare x The Skin Deep | Navigating HIV: Real Stories, Real Impact
Imagine a situation where critical conversations about HIV treatment and prevention are stifled by …

Nominees

Pharma & Healthcare
A First-of-its-Kind Branded LinkedIn Live Event for Genentech’s VABYSMO®
The Genentech Ophthalmology team sought innovative ways to extend peer-to-peer education about VABY…
Pharma & Healthcare
Behind the Breakthroughs: The Faces of Biopharma R&D
This entry is for jurors' eyes only. See confidential section for written entry. 
Pharma & Healthcare
Going “Beyond the Bleed” in Hemophilia
One million people are affected by hemophilia, a chronic bleeding disorder that impairs blood clott…
Pharma & Healthcare
One Liver to Love
Eisai launched the One Liver to Love campaign in June 2022 to help raise awareness of liver disease…
Pharma & Healthcare
Precision in Practice — Personalize Patient Care
The Precision in Practice campaign set out to challenge the one-size-fits-all approach that many me…
Pharma & Healthcare
Regeneron: Meant for More
Turning momentum into something more: No matter how much Regeneron has grown – whether the measure …
Pharma & Healthcare
Untold Stories: Life with a Severe Autoimmune Condition
Living with a severe autoimmune condition like myasthenia gravis (MG) or chronic inflammatory demye…
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