THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 7th Annual Shorty Awards Best Real-Time Response

This category honors a brand, agency, news outlet or personality that orchestrated a relevant and impressive response to an event, cultural phenomenon, or other brand in real-time.

Click here to see the previous winner and nominees.

Winner

Real-Time Response
winner
Sold! Nissan Purchases 1996 Maxima from Brilliant Craigslist Ad
Last year, one of the finest pieces of automotive advertising in recent history hit the internet - …

Finalists

Real-Time Response
finalist
gold honor
Arby’s™ Pop Culture Hat Trick
ADWEEK said it best, "Arby's Slayed the Grammys with This Tweet About Pharrell's Hat."In early 2014…
Real-Time Response
finalist
gold honor
Samsung Takes a Bite Out of the Competition
Samsung created the Phablet category back in 2011 when it launched its GALAXY Note phone and since …
Real-Time Response
finalist
silver honor
Pharrell Wears Smokey Bear's Hat to the Grammys
Who knew one of the biggest real-time moments of 2014 was going to be Pharrell wearing a Smokey Bea…
Real-Time Response
finalist
silver honor
Slim Jim #Bendgate: Safe in your pocket, safe in your mouth
The Edelman ConAgra Newsroom team is tasked to insert relevant ConAgra Foods brands into trendin…
Real-Time Response
finalist
#TechnologyAndStuff: When a Strike Out Becomes a Home Run
With the emergence of real-time marketing and the colossal impact of social media, instant brand re…
Real-Time Response
finalist
Aeromexico / #vivamexico
As an ongoing effort to increase digital presence for Mexico’s biggest airline, our social media te…
Real-Time Response
finalist
E3 Social War Room for Ubisoft
E3 is a unique event for brands looking to make a splash on social media. It's an event that gen…
Real-Time Response
finalist
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project
Fewer people are playing Madden than they once did, despite the fact that NFL ratings are higher th…
Real-Time Response
finalist
Great American Cookies & the NCAA®'s “Impermissible Icing"
In early August 2014, a story broke that the University of South Carolina self-reported an infracti…
Real-Time Response
finalist
Lewis Hamilton's #TeamLHmovie
To celebrate F1 fandom around the final championship deciding race, we created a socially driven, m…
Real-Time Response
finalist
Listerine - Power to Your Mouth
For J&J's first-ever, global, brand-led social media campaign, we told the story of the World Cup –…
Real-Time Response
finalist
Mars Chocolate North America Snickers - Suarez Tweet
During the World Cup, Luis Suarez bit another player so we made fun of him on Twitter.
Real-Time Response
finalist
NOS Energy Drink: GSP’s Resurrection
The ObjectivePosition NOS as the energy drink brand associated with MMA, 9 times world champion Geo…
Real-Time Response
finalist
To Read, Or Not To Read - It Doesn’t Matter, Sonic’s Here To Help You
Objective: Inject real-time, 1:1 engagement into Sonic Drive-In's always-on strategy and deploy its…
Real-Time Response
finalist
Wingstop Mangonero
Not all brands are agile and forward-thinking enough to base a quick turn campaign, much less an…
Real-Time Response
finalist
World Cup 2014 Twitter Visualization
Objective of CampaignThe #armswideopen campaign wanted to capture the global nature and passion of …
Real-Time Response
finalist
adidas #allin or nothing
adidas attacked FIFA World Cup 2014 head-on in social and lived its message to land its message: #a…
Real-Time Response
finalist
truth hijacks the MTV VMAs
In 2014, the teen smoking rate was lower than ever. But Big Tobacco wasn't giving up. To inspire a …

Nominees

Real-Time Response
AJ+ and the #FergusonDecision
The protests in Ferguson following the shooting of Mike Brown were a story AJ+ had been covering fr…
Real-Time Response
Black Sails – Talk Like a Pirate Day Attack
The Starz program, Black Sails, is a drama that paints a realistic version of the pirates that sai…
Real-Time Response
Denny's Real-Time Tweets
Real-time marketing. It's a tough gig watching a live event and being witty on command. This past …
Real-Time Response
DoubleTree by Hilton - Cookie Care Deliveries
DoubleTree by Hilton knows it's the little things mean everything. For more than 25 years, we've we…
Real-Time Response
Ebola Town Hall
As the CDC activated its Emergency Operations Center to respond to Ebola, the fear level in the Uni…
Real-Time Response
FedEx Racing: Real-Time Response Campaign
The FedEx sponsorship of Denny Hamlin's #11 Joe Gibbs Racing Toyota creates a unique opportunity to…
Real-Time Response
ING Bank How to pronounce Kuyt?
ING Bank Turkey is trying to achieve communication excellence on social media. For that purpose, we…
Real-Time Response
ING Bank World Savings Day
ING Bank Turkey aims to own the subject of financial savings in social conversation and invites all…
Real-Time Response
Lebron James Cramping Buzz
During the first game in the 2014 NBA Finals, Lebron James was carried off the court due to sufferi…
Real-Time Response
Lennox NBA Finals “Put us in, coach!"
When the air conditioning went out during Game 1 of the NBA finals in San Antonio, it caused an out…
Real-Time Response
Liberty Mutual - RISE AND THE AD INSPIRED BY A TWEET
In sports, as in life, we get knocked down, and we have to get back up. Similar to Olympic athletes…
Real-Time Response
Miller Lite and Matthew McConaughey's OSCARS Acceptance
In response to Matthew McConaughey's acceptance speech at the Academy Awards, the Miller Lite team…
Real-Time Response
NowThis: Social News In 2014
NowThis is the first true socially distributed media company. We live where our audience lives—on T…
Real-Time Response
Papa John’s Custom NFL Team Pizzas
Objective: Showcase the partnership between Papa John's and the NFL in a unique way and launch the …
Real-Time Response
Peperami World Cup
Real-Time Response
SUBWAY 'Sub Love' Wins National Sandwich Day
SUBWAY is the world's largest sandwich brand, but as with any large QSR brand, it is a challenge to…
Real-Time Response
SharkNATO
Sharknado 2 was all the rage amongst millennial males. It was all they could talk about in social m…
Real-Time Response
Silverback Social / The Leukemia & Lymphoma Society
On March 11, 2014, five-year-old Makayla completed her last session of chemotherapy. Makayla's moth…
Real-Time Response
TBS Network - Social Media
Brand: TBSAgency: Relevant 24GOALS: • Develop a clear Social TBS voice and POV • Establish TB…
Real-Time Response
The Climate Reality Project’s Real-Time Response Using Trusted Messengers
At The Climate Reality Project ("Climate Reality"), we know the messenger matters just as much as t…
Real-Time Response
UNICEF Raises Awareness on Ebola
UNICEF has been on the front lines of Ebola-affected countries from the outset. The key objective o…
Real-Time Response
Volkswagen Topless Ride
During the Winter Olympic Games, a Lebanese athlete was at the forefront of the news in Lebanon, as…