From the 7th Annual Shorty Awards
Best on Snapchat
Brands and institutions have picked up on the novelty of Snapchat's in-the-moment premise and are using the platform to connect with their customer base and to creatively use snaps and snapchat stories by getting consumers to not only open but also watch content all the way through. Objectives may include offering disapearring discount codes, inviting consumers to screenshot their favorite part of a story, sharing brand identity, and more.
