THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best in Fashion, Beauty and Luxury

Fashion, Beauty and Luxury brands, publications and services are eligible for this award. Objectives may include promoting the launch of a new line or service, elevating a brand's presence through digital and sharing tips and best practices with current and potential consumers.

See previous winners and honorees here.

Winner

Fashion, Beauty & Luxury
winner
Carol's Daughter #BornandMade
The objective of the Carol's Daughter Born and Made campaign was to celebrate the diverse community…

Finalists

Fashion, Beauty & Luxury
finalist
Plastique
Fruit of the Loom is a 160 year old underwear maker best known for one thing: plain white briefs. B…
Fashion, Beauty & Luxury
finalist
The Professionals Collection
FEEL. SUCCESSFUL. IN. SWEATS. Sweat suits are incredibly comfortable, but most people only wear the…

Nominees

Fashion, Beauty & Luxury
#CityLimitless with Herschel Supply
Global accessories brand Herschel Supply started the #CityLimitless Instagram contest with the obje…
Fashion, Beauty & Luxury
#GayIsOK
Lush actively supports LGBT rights, but this is a challenge for a global business present in coun…
Fashion, Beauty & Luxury
#MakeUpYourOwnMind
To get women from a wider age range to consider or re-consider Avon as a makeup brand.To shift bran…
Fashion, Beauty & Luxury
Crown & Caliber
Engaging the elusive demographic of high-earning, tech-savvy males is no easy feat. And when it cam…
Fashion, Beauty & Luxury
E! Style Collective
E! Style Collective brings together a group of today's leading influencers from the beauty, fashion…
Fashion, Beauty & Luxury
First Haircut
October has become a month saturated with pink. In order to cut through the clutter and open eyes …
Fashion, Beauty & Luxury
Fit For Me & ZOG Digital: Shaping Brand Identity
In January 2015, Fruit of the Loom approached ZD to support development of the digital identity of …
Fashion, Beauty & Luxury
Katy Perry's Mad Potion
Katy Perry has a powerful digital presence and is the most followed person on Twitter (74MM+ follow…
Fashion, Beauty & Luxury
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crow…
Fashion, Beauty & Luxury
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Fashion, Beauty & Luxury
Maurice Lacroix & Football Club Barcelona
In 2014, Maurice Lacroix and FC Barcelona signed a partnership agreement by which Maurice Lacroix b…
Fashion, Beauty & Luxury
Revlon Beauty Must-Haves Event at Walgreens
The primary goal of this social campaign was to increase awareness and position Revlon as the leade…
Fashion, Beauty & Luxury
Sunglass Hut
Sunglass Hut's Instagram account provides the best of Sunglass Hut's visual content to its active a…
Fashion, Beauty & Luxury
The Lookbook by Bravo
Bravo fans LOVE Fashion and Beauty. Every week, the Bravo community goes wild discussing every deta…
Fashion, Beauty & Luxury
Vs Stella
Introducing Stella McCartney Spring16 collection with Instragram videos
Fashion, Beauty & Luxury
Xyrena: The Olfactory Rebels | Brand Launch
The fragrance industry has been stagnant with very little innovation for years. Xyrena is a new dis…