THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Mobilizing Climate Action, One Vote at a Time

Entered in Call to Action, Social Good Campaign

Objective

The Vote for Nature campaign was inspired and led by Dr. Jane Goodall, one of the world’s most celebrated conservationists and a United Nations Messenger of Peace. Known for her groundbreaking work studying chimpanzees and her lifelong commitment to environmental advocacy, Dr. Goodall has become a global symbol of hope and action for the planet. Her unparalleled credibility and influence made her the perfect figurehead to inspire a campaign that connected individual actions, like voting, to systemic environmental change.

Hawke Media partnered with Vote for Nature to create a movement that would empower individuals around the world to elect leaders dedicated to sustainability, ecosystem preservation, and climate action. The campaign aimed to establish Vote for Nature as a recognizable and trusted voice in the environmental advocacy space, leveraging Dr. Goodall’s authority to build credibility and trust.

The objectives included launching a robust social media presence from scratch to engage a wide demographic, particularly younger audiences, and inspiring them to participate in elections where environmental policies were at stake. With a focus on hope and empowerment, the campaign sought to reframe voting as a critical act of environmental stewardship, ensuring that the voices of eco-conscious voters could shape a sustainable future. By tying voting to tangible climate solutions, Vote for Nature positioned itself not just as an advocacy initiative but as a catalyst for global change under Dr. Goodall’s extraordinary leadership.

Strategy

Hawke Media brought Vote for Nature to life with a multi-faceted approach focused on branding, social media management, and influencer marketing. The campaign combined Dr. Jane Goodall’s gravitas with innovative tactics to inspire, engage, and mobilize audiences worldwide.

The first step was establishing a cohesive brand identity. Hawke Media developed a vibrant logo, an optimistic color palette, and a rallying tone of voice that emphasized urgency without overwhelming audiences. By framing voting as a hopeful and accessible act, the campaign aimed to inspire action rather than fear. This foundation was critical in positioning Vote for Nature as a trusted and uplifting movement in the crowded advocacy landscape.

To build a social media presence from scratch, Hawke Media launched accounts on Instagram, TikTok, Facebook, and Twitter. The team crafted tailored content strategies for each platform, incorporating shareable graphics, countdowns to election days, voting tips, and interactive posts. Strategic hashtag campaigns (#VoteForNature, #StandWithJane, and #ProtectOurPlanet) boosted visibility and engagement. TikTok and Instagram were prioritized to target younger audiences, utilizing creative formats such as short-form videos, infographics, memes, and even satirical content to make the message relatable and impactful.

Influencer marketing played a pivotal role in expanding the campaign’s reach. Hawke Media partnered with eco-conscious celebrities like Natalie Portman, Billie Eilish, Sir Richard Branson, Post Malone, and Chris Martin. These partnerships brought authenticity and amplified the campaign’s message to millions of followers across various platforms. These influencers shared their personal commitment to the cause, making the campaign relatable and inspiring action within their communities.

The campaign also innovated by tying voting to tangible environmental outcomes. Content highlighted how voting for leaders with sustainable policies directly impacted issues like deforestation, clean energy, and wildlife conservation. Messaging such as “Stop doom scrolling. Go vote” struck a balance between urgency and optimism, appealing to audiences emotionally and intellectually.

Despite the challenge of starting from scratch in a crowded advocacy space, the campaign stood out through its innovative execution and creative storytelling. Dr. Goodall’s trusted voice paired with Hawke Media’s strategic approach ensured that Vote for Nature resonated deeply with audiences and achieved widespread visibility.

Results

The Vote for Nature campaign delivered exceptional results, far exceeding expectations and objectives. Through Hawke Media’s strategic efforts, the campaign garnered over 1.7 million impressions across platforms, establishing a strong digital presence and amplifying the movement’s message globally.

Within a short timeframe, the campaign built a robust social media following of over 11,000 across Instagram, TikTok, Facebook, and Twitter, engaging audiences who were previously unaware of the initiative. An engagement rate of 11%—well above industry benchmarks for advocacy campaigns—demonstrated the campaign’s success in fostering meaningful interactions with its audience.

High-profile influencer collaborations were a key driver of success, significantly expanding the campaign’s reach and credibility. By partnering with celebrities who are deeply connected to environmental issues, Vote for Nature gained instant trust and authenticity, enabling it to inspire action across generational and cultural divides.

The campaign’s focus on younger demographics was particularly impactful. Through creative, relatable content tailored for platforms like TikTok and Instagram, Vote for Nature effectively mobilized young voters—a group historically underrepresented in elections. By connecting voting with real-world environmental impacts, the campaign reframed civic engagement as an urgent and accessible act of activism.

Ultimately, the campaign succeeded in transforming a simple call to vote into a global movement for climate action, inspired by Dr. Jane Goodall’s legacy and amplified by Hawke Media’s innovative execution. Vote for Nature became a testament to the power of combining trusted voices, strategic creativity, and modern digital tools to drive meaningful change.

Media

Video for Mobilizing Climate Action, One Vote at a Time

Entrant Company / Organization Name

Hawke Media, Vote For Nature

Links