THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Call to Action

This category honors the most effective and creative use of a call to action in a social media or digital marketing campaign, original content or initiative.

See previous winners and honorees here.

Finalists

Call to Action
finalist
The Shotline
In 2023 alone, there were 656 mass shootings and 43,188 victims in the U.S., making it the second-w…
Call to Action
finalist
La-Z-Boy: Ban Reclining
For 95 years, La-Z-Boy has navigated highs and lows as a low-growth company with a low risk toleran…
Call to Action
finalist
Iced Coffee Dare
Coffee Mate had recently launched its first-ever non-creamer product: Coffee mate Iced Coffee. Sinc…
Call to Action
finalist
"Black-Owned Friday: A Day of Black-Owned Shopping”
Google's fifth annual Black-Owned Friday campaign faced the challenge of maintaining authenticity a…
Call to Action
finalist
A.S.K.
Position young people to feel confident navigating difficult conversations about mental health. Mee…
Call to Action
finalist
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Call to Action
finalist
Bobbie: Parents Push Harder
Seventy three percent of Americans don’t have access to paid leave, and 30% of women will drop out …
Call to Action
finalist
Perelel Universe
The National Institutes of Health (NIH) allocates just 10.8 percent of its annual budget to women’s…
Call to Action
finalist
The Least We Can Do (The PenFed Foundation Song)
The Least We Can Do (The PenFed Foundation Song) is a heartfelt music video that amplifies a simple…

Nominees

Call to Action
#100KforGivingTuesday
Western Communities Foundation, the non-profit arm of Western Financial Group, worked in partnershi…
Call to Action
A Full Plate – Singapore’s Largest Food Donation Drive
Food insecurity in Singapore is not just about hunger—it’s about undernourishment. Vulnerable commu…
Call to Action
Beyond Open
The Beyond Open team, made up of staff and external consultants, proudly supported Foundation For T…
Call to Action
Coty #BEACOVERGIRL Contest
COVERGIRL is a legacy American cosmetics brand, known for its wide range of beauty products and aff…
Call to Action
Duriel’s Offering
Darkness lies at the core of the Diablo video games, yet even in that shadow, sparks of hope can be…
Call to Action
LA2050 Grants Challenge
LA2050 is a community-guided initiative, operated by the Goldhirsh Foundation, driving and tracking…
Call to Action
Made It Out (To The Polls)
It is important for us to use our platform in a way that uplifts and empowers our community. Part o…
Call to Action
Mister Miggles
The Mr. Miggles campaign was Coinbase’s first fully onchain brand campaign. It set out to harness t…
Call to Action
Mobilizing Climate Action, One Vote at a Time
The Vote for Nature campaign was inspired and led by Dr. Jane Goodall, one of the world’s most cele…
Call to Action
Sing To Pay
Background    Oscar Mayer, America’s most iconic meat company is all about sparking smiles. From …