THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Call to Action

This category honors the most effective and creative use of a call to action in a social media or digital marketing campaign, original content or initiative.

See previous winners and honorees here.
Start an entry in this category
Call to Action
"Black-Owned Friday: A Day of Black-Owned Shopping”
Google's fifth annual Black-Owned Friday campaign faced the challenge of maintaining authenticity a…
Call to Action
#100KforGivingTuesday
Western Communities Foundation, the non-profit arm of Western Financial Group, worked in partnershi…
Call to Action
A.S.K.
Position young people to feel confident navigating difficult conversations about mental health. Mee…
Call to Action
BYO A.1.
Many believe sauce doesn’t belong on steak. And A.1. Sauce? Practically illegal. But the more we lo…
Call to Action
Beyond Open
The Beyond Open team, made up of staff and external consultants, proudly supported Foundation For T…
Call to Action
Coty #BEACOVERGIRL Contest
COVERGIRL is a legacy American cosmetics brand, known for its wide range of beauty products and aff…
Call to Action
Duriel’s Offering
Darkness lies at the core of the Diablo video games, yet even in that shadow, sparks of hope can be…
Call to Action
Iced Coffee Dare
Coffee Mate had recently launched its first-ever non-creamer product: Coffee mate Iced Coffee. Sinc…
Call to Action
LA2050 Grants Challenge
LA2050 is a community-guided initiative, operated by the Goldhirsh Foundation, driving and tracking…
Call to Action
La-Z-Boy: Ban Reclining
For 95 years, La-Z-Boy has navigated highs and lows as a low-growth company with a low risk toleran…
Call to Action
Made It Out (To The Polls)
It is important for us to use our platform in a way that uplifts and empowers our community. Part o…
Call to Action
Mister Miggles
The Mr. Miggles campaign was Coinbase’s first fully onchain brand campaign. It set out to harness t…
Call to Action
Mobilizing Climate Action, One Vote at a Time
The Vote for Nature campaign was inspired and led by Dr. Jane Goodall, one of the world’s most cele…
Call to Action
Parents Push Harder
Seventy three percent of Americans don’t have access to paid leave, and 30% of women will drop out …
Call to Action
Perelel Universe
The National Institutes of Health (NIH) allocates just 10.8 percent of its annual budget to women’s…
Call to Action
The Least We Can Do (The PenFed Foundation Song)
The Least We Can Do (The PenFed Foundation Song) is a heartfelt music video that amplifies a simple…
Call to Action
The Shotline
In 2023 alone, there were 656 mass shootings and 43,188 victims in the U.S., making it the second-w…