THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Social Good Campaign

This category honors a brand, agency or non-profit's excellence in executing a social good campaign. Campaign goals may include raising awareness, inspiring action, crowdfunding for a project, or promoting philanthropic efforts.

See previous winners and honorees here.
Start an entry in this category
Social Good Campaign
"Warriors on Board"
Veterans now represent only 6% of the U.S. population, down from 18% in 1980. For Gen Z, the gap ru…
Social Good Campaign
#100KforGivingTuesday
Western Communities Foundation, the non-profit arm of Western Financial Group, worked in partnershi…
Social Good Campaign
#FutureForWomenInSTEM
There is a large gap in the conversation when it comes to shedding light on the inequalities women …
Social Good Campaign
#KickBigSodaOutofSport - Ending Big Soda’s use of sport to promote harmful products
#KickBigSodaOutofSport set out to spark a more intense public discourse about the health and enviro…
Social Good Campaign
A.S.K. Campaign
Position young people to feel confident navigating difficult conversations about mental health. Mee…
Social Good Campaign
Act For Humanity - World Humanitarian Day 2024
"2023 was the deadliest year on record for humanitarian workers, and 2024 is on track to be even wo…
Social Good Campaign
Against Longlining
The 'Against Longlining' campaign objective was to prevent the Maldives government from reopening l…
Social Good Campaign
Ally’s Banksgiving 2024
At Ally, we’re obsessed with our customers. Truly. With award-winning service recognized by Newswee…
Social Good Campaign
Ava Media’s Spirit of Giving: A Grandmother’s Resilience
The Ramadan Charity Series is a special initiative by Ava Media aimed at highlighting acts of kindn…
Social Good Campaign
Because You Said So | United Way of Massachusetts Bay
United Way of Mass Bay (UWMB) had long been recognized as a major philanthropic organization in Mas…
Social Good Campaign
Bits ‘Save The Bits’ Breast Cancer Awareness Campaign
Since 2021, Verano has collaborated with the Lynn Sage Breast Cancer Foundation to launch the "Save…
Social Good Campaign
Cora x Impact Media
In the United States, 1 in 3 adults (and 1 in 4 teens) lack access to menstrual products like pads,…
Social Good Campaign
Dawn Meet the Ducks
Dawn does powerful work—both inside the kitchen sink and in the world. To date, America’s best sell…
Social Good Campaign
Disability Inclusion in Hollywood
In the "Disability Inclusion in Hollywood" series, actors, writers, showrunners and directors parti…
Social Good Campaign
Dove Self-esteem Project x Blippi
Since 2004, Dove’s Self-esteem Project has provided body confidence education to over 114 million y…
Social Good Campaign
Driving digital donations to make real world impact
The Brigid Alliance offers a critical service: getting people to the abortions they need, whatever …
Social Good Campaign
FEMAIL
When it comes to DE&I people are over brands simply changing their logos to show they’re trying to …
Social Good Campaign
FIRST “Get Anywhere” Campaign
In October 2024, FIRST, a global robotics community that prepares young people for the future, laun…
Social Good Campaign
Face the Fight
Today, soldiers die by suicide at 4x the rate they do in combat. That means it’s more dangerous for…
Social Good Campaign
FlyQuest - Here We Grow
The League of Legends 2024 World Championship, which was hosted in Europe this year, is an annual c…
Social Good Campaign
From Impact to Action: Hear Stories About Jewish Identity and Experiences of Antisemitism
Jewish people make up roughly 2% of the U.S. population, but are the targets of 15% of all reported…
Social Good Campaign
Hear what’s not being said
Things happen everywhere - silently, beneath the surface, and within. Even in the stable. Hear what…
Social Good Campaign
Igniting Curiosity: ARM & HAMMER’S STEAM Initiative
Our primary objective was to inspire parents, educators, and students alike to actively engage with…
Social Good Campaign
Journey to 11 Million
In 2024, PetSmart Charities reached an extraordinary milestone: 11 million pet adoptions! But rath…
Social Good Campaign
Keep it Real
Raptive’s creator-led Keep It Real campaign was designed to raise awareness of independent creators…
Social Good Campaign
Mobilizing Climate Action, One Vote at a Time
The Vote for Nature campaign was inspired and led by Dr. Jane Goodall, one of the world’s most cele…
Social Good Campaign
NBCUniversal Creative Impact Lab: Girls Write Now
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
Social Good Campaign
NBCUniversal Creative Impact Lab: The King's Trust
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
Social Good Campaign
NBCUniversal's The More You Know
Simply stated, The More You Know (TMYK) is iconic. The shooting star, the jingle–this PSA campaign …
Social Good Campaign
NHTSA and GSTV Leave The Speeding In The Game
During the peak of road trip season in the summer, NHTSA was looking to kick-start a multi-channel,…
Social Good Campaign
Ode to Strangers
Africa’s mothers are in crisis. 70% of maternal deaths occur in the Sub-Sahara. 1 in 3 women live i…
Social Good Campaign
Overwatch 2: Pink Mercy is Back
In May 2018, Overwatch released the Pink Mercy skin in a partnership with the Breast Cancer Researc…
Social Good Campaign
Paramount+ Brings The National Parks into Our Homes for Earth Day
The National Parks are among America's most cherished treasures, drawing 300MM+ recreational visits…
Social Good Campaign
Parents Push Harder
Seventy three percent of Americans don’t have access to paid leave, and 30% of women will drop out …
Social Good Campaign
Route to Connection
For many of us, the internet is an everyday resource—it’s always there as we study, work, and conne…
Social Good Campaign
RuPaul's Drag Race - LGBTQ Herstory Month 2024
Now in fourth year, the annual launch of LGBTQ Herstory Month at RuPaul’s Drag Race has become an a…
Social Good Campaign
SAG-AFTRA Video Game Strike
SAG-AFTRA members are the faces and voices that entertain and inform America and the world. With 16…
Social Good Campaign
Social Campaign for the Arctic
The goal of this campaign was to educate climate advocates across social media about protecting the…
Social Good Campaign
T-SEARCH®
Every day, 200 children go missing in Brazil. A severe public safety crisis, too disturbing for pol…
Social Good Campaign
The Legal Aid Society x Kettle: “Do NYC Justice”
For nearly 150 years, The Legal Aid Society has championed social justice in courts and communities…
Social Good Campaign
The Reven Pack: World of Warcraft as a Force for Change
For more than twenty years, the World of Warcraft online video game has been a second home to many.…
Social Good Campaign
The Shotline
In 2023 alone, there were 656 mass shootings and 43,188 victims in the U.S., making it the second-w…
Social Good Campaign
The We Give Blood Drive: Abbott x The Big Ten Conference
The U.S. is experiencing the worst blood shortage in a generation. The COVID-19 pandemic, and the s…
Social Good Campaign
Universal Music Group’s 2024 Use Your Voice Campaign
The Use Your Voice campaign was created to empower, educate, and mobilize voters by leveraging U…
Social Good Campaign
VIVA GLAM 30
M·A·C’s founders launched VIVA GLAM in 1994 in response to the HIV/AIDS epidemic directly affecting…
Social Good Campaign
Villains Against Evil
More than ever, people’s fundamental rights, including the right to learn, are being attacked throu…
Social Good Campaign
We Decide Our Future
The "We Decide Our Future" campaign was designed to mobilize underrepresented communities to partic…
Social Good Campaign
White Dudes for Harris
White Dudes for Harris, inspired by the success of other volunteer-led calls for Kamala Harris—such…
Social Good Campaign
Youth Villages Mental Health Month 2024
As a thought leader in children’s mental and behavioral health, Youth Villages proudly celebrates N…
Social Good Campaign
“Everybody’s Work” by SHIFT Nursing
As the largest and most trusted body of healthcare professionals, nurses are uniquely positioned to…