THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 16th Annual Shorty Awards Branded Content

This award honors the most effective and creative incorporation of branded content.

See previous winners and honorees here.

Winner

Branded Content
winner
Google Black-Owned Friday 2023
Idea: Google's Black-owned Friday campaign was born in 2020 to uplift Black-owned businesses dispro…

Finalists

Branded Content
finalist
gold honor
The ‘I Love You, Acrobat’ Campaign
Drive new Adobe Acrobat subscriptions and Adobe.com traffic and click through (increase engaged use…
Branded Content
finalist
silver honor
#SaveBaconHairs
The #SaveBaconHairs campaign was a reactive reaction to a moment in gaming culture which we identif…
Branded Content
finalist
bronze honor
Samsung Galaxy: The Ultimate Unboxing
Samsung’s objective was to reach Gen Z mobile gamers and raise their awareness of our new, superior…
Branded Content
finalist
Ford | Welcome To The Club: Mustang Mafia
This is a story about good guys with bad cars. The idea driving our work is to explore and celeb…
Branded Content
finalist
Going Tiny with AARP
“Going Tiny with AARP” tells real-life stories about how people 50+ are using tiny homes and Access…
Branded Content
finalist
Merry and Bright
For The Home Depot, the holiday season represents one of the most important periods of the year, as…
Branded Content
finalist
Paramount - Teenage Mutant Ninja Turtles: 'I Like Turtles'
‘Teenage Mutant Ninja Turtles: Mutant Mayhem’ is a modern update of a classic story, and Paramount …
Branded Content
finalist
Sony Presents: Creator to Creator - The Last of Us
In 2021, we launched our Creator to Creator series, which brings together creators from different p…
Branded Content
finalist
audience honor
Starbucks “Pumpkin Like It’s 2003”
Starbucks and SPARK (Starbucks’ media agency) wanted to leverage custom, cross-platform content wit…
Branded Content
finalist
The Undeniable Truth
In a rapidly-changing world fraught with group-targeted hate, Holocaust survivors speak with author…
Branded Content
finalist
W Hotels x "Pillow Talk"
W Hotels is known for its bold and dynamic social media presence. Our main objective for 2023 was t…
Branded Content
finalist
We're Back
The objectives of the content were to:   Celebrate NUFC’s return of European football to Newc…
Branded Content
finalist
e.l.f. Cosmetics: eyes.lips.face.sticky.
In January 2023, e.l.f. saw an opportunity to kick off the year with a moment so disruptive, they'd…

Nominees

Branded Content
Adidas - 3 Ka Dream
The primary objective of the Adidas '3 Ka Campaign' in collaboration with Radio Mirchi was to unite…
Branded Content
Betches x Maybelline Fit Me Foundation
Betches is a multimedia brand developed and run for women, by women. We’re a safe space to vent, sc…
Branded Content
Black Maternal Health Crisis
America is one of the wealthiest countries in the world and yet our matneral is health is abysmal, …
Branded Content
Contributors Podcast
Retirement security is an issue that impacts many Canadians, and CAAT Pension Plan believes that ev…
Branded Content
Designed by Microsoft, Made for You.
This campaign was designed to reintroduce Surface to the marketplace with a 360-degree, cross-chann…
Branded Content
Frasier - Line Art Stunt
In honor of the season finale, we Frasier-fied iconic series and brands from across Paramount inclu…
Branded Content
HSBC Singapore Rugby Sevens Series
The Problem The excessive amount of advertising messages consumers receive every day contributes…
Branded Content
HSBC Women’s World Championship – 5D Orchid Holographic Installation
The Problem Established in 1877, HSBC has actively contributed towards biodiversity and conserv…
Branded Content
HSBC Women’s World Championship – Metaverse Challenge
Existing model of HSBC's engagement with real-world sporting events such as the annual HSBC Women W…
Branded Content
Microsoft NFL x Overtime Sports – “24 Hours with Talanoa Hufanga”
As a longstanding partner of the NFL, Microsoft set out to further leverage the NFL partnership to …
Branded Content
Miles That Define Us
Hyundai Motor Group is the world's third-largest automaker. A leader in the mobility space, Hyundai…
Branded Content
Minnesota Vikings Classic
In 2023, the Minnesota Vikings teamed up with Nike and the NFL to create 'The Vikings Classic' unif…
Branded Content
Quest for Craft
Awareness remains a top priority for the brand in the crowded US whisk(e)y category.   The ob…
Branded Content
RuPaul's Drag Race The Pit Stop
In 2023, with numerous franchises released globally of RuPaul’s Drag Race, and various social and l…
Branded Content
The World in a Glass | Tahiirah Habibi of The Hue Society
Marriott Content Studio came to Culture House to create a series of films that were values first an…
Branded Content
US Open Tennis Championships x Tiffany & Co. Trophy Engraving
The overall objective was to showcase the Tiffany & Co. US Open men's and women's championship trop…
Branded Content
Verizon Business Intelligence Briefing
When our team took the creative reins of the Verizon Business brand in early 2023, the goal was to …
Branded Content
Walmart x Mashable: Holiday Party
Branded Content
Wu-Tang: An American Saga - Wu Mansion Tour
In the Hulu Original docu-drama series “Wu-Tang: An American Saga” the rocketing popularity of the …
Branded Content
ZORYVE THE CREAM THAT CAN
ZORYVE is a topical for plaque psoriasis (PsO), in 2023, it launched into a very crowded treatment …
Branded Content
ZORYVE. Effective. Everywhere. Easy. Pedestal Campaign
ZORYVE is a topical for plaque psoriasis (PsO). In 2023, it launched into a very crowded treatment …
Branded Content
very Short Treks “Walk, Don’t Run”
CBS Studios and the Star Trek franchise launched Star Trek: very Short Treks, a series of five all-…