America is one of the wealthiest countries in the world and yet our matneral is health is abysmal, and the maternal health of Black women is worse. This is an actual health crisis in the United States that needs to be addressed. Our objective in sharing these stories was to show how traumatic and prevalent this is for Black moms and to feature healthy women in large, wealthy cities to show that this is an issue for all Black women and is not a socioeconimic problem.
In our initiative, we collaborated with Mattie James, a best-selling author, blogger, and former Miss Liberia, along with Tianna Madison, an Olympic Gold Medalist. Our aim was to underscore that this crisis affects all Black women, regardless of their accomplishments or status. We filmed in the homes of Mattie and Tianna to create a more intimate atmosphere, and we showcased these videos on a dedicated digital platform. This platform also features informative articles focused on Black Maternal Health, providing a comprehensive resource for understanding and addressing this critical issue.
This campaign is set to run though March 31 and we have already exceeded our guaranteed social impressions by 6% and the videos included have exceeded our click through benchmark with a click through rate of .20%.
