THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Brand Awareness Campaign

This category honors a brand, agency or non-profit's excellence in executing a brand awareness campaign on digital/social media. Entry should describe how the campaign improved audience recall or recognition of a brand within their target audiences.

See previous winners and honorees here.

Finalists

Brand Awareness Campaign
finalist
Ally’s Banksgiving 2024
At Ally, we’re obsessed with our customers. Truly. With award-winning service recognized by Newswee…
Brand Awareness Campaign
finalist
BOLL & BRANCH x PRABAL GURUNG - THE MET GALA GOWN MADE OF THE WORLD’S MOST LUXURIOUS BEDDING
At the core of Boll & Branch’s industry leading bedding products are its luxurious fabrics, made ou…
Brand Awareness Campaign
finalist
Darn It - Darn Tough
“Darn It” is a brand campaign for Darn Tough, a USA-made, Vermont-based sock company. In Darn Tough…
Brand Awareness Campaign
finalist
Dove 20 Years of Changing Beauty
20 years ago, Dove showed the world what beauty looks like when it's real. In 2004, it began with a…
Brand Awareness Campaign
finalist
Duolingo - "The Bird"
Duolingo’s success on social media is due to their ability to insert the brand into unexpected cult…
Brand Awareness Campaign
finalist
Dupe That!
The key objective of the “Dupe That!” campaign was to capitalize on trendy “duping” conversations, …
Brand Awareness Campaign
finalist
Future You
Situation Analysis Women are more likely to develop bunions than men, which can be painful and …
Brand Awareness Campaign
finalist
Google — Year in Search 2024
Google's annual Year in Search campaign reflects on the year’s biggest trends and moments. In 2024,…
Brand Awareness Campaign
finalist
H&M Hosts Global Event Series Culminating with Surprise Charli xcx Concert in Times Square
Last fall, H&M embarked on a strategic plan to elevate their brand experience and reignite their fa…
Brand Awareness Campaign
finalist
Hot Wheels Driven To Be Legendary
Our brand awareness campaign, "Driven To Be Legendary," aims to reignite passion for Hot Wheels amo…
Brand Awareness Campaign
finalist
Invesco QQQ Recipe for Innovation
For 25 years, the Invesco QQQ ETF has enabled anyone to easily and efficiently invest in 100 of the…
Brand Awareness Campaign
finalist
Like A Good Neighbaaa
To maintain State Farm’s leadership position and differentiate ourselves from the pack, we needed t…
Brand Awareness Campaign
finalist
Link Rewards: Every day, made a little more rewarding
BACKGROUND: For years, Singaporeans have associated rewards with the transactional—points earned, …
Brand Awareness Campaign
finalist
OG Who? OGX
OGX, a beloved shampoo brand, needed to join the hair care conversation on TikTok and Instagram as …
Brand Awareness Campaign
finalist
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Brand Awareness Campaign
finalist
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
Brand Awareness Campaign
finalist
Sleep with Rain
Running a small business is hard. Small business owners’ optimism hit a 10-year low, and they repor…
Brand Awareness Campaign
finalist
The John Deere Chief Tractor Officer: Cultivating Relevance with Gen Z on TikTok
John Deere is one of America's most iconic heritage brands, and the John Deere Tractor in particula…
Brand Awareness Campaign
finalist
The Replacer
To Launch Call of Duty Black Ops 6, we took our iconic brand character, The Replacer, and made it f…
Brand Awareness Campaign
finalist
The Ring of Comfort
M&M’S brand purpose is to create a world where everyone feels that they belong, through the power o…
Brand Awareness Campaign
finalist
The Subversive Score
Lincoln is a luxury auto brand that typically appeals to senior citizens. When they introduced a ne…
Brand Awareness Campaign
finalist
The We Give Blood Drive: Abbott x The Big Ten Conference
The U.S. is experiencing the worst blood shortage in a generation. The COVID-19 pandemic, and the s…
Brand Awareness Campaign
finalist
Tinder: The Unofficial Dating App for Olympians
Tinder set out to establish the brand as the leading dating app for Gen Z by emphasizing authentici…
Brand Awareness Campaign
finalist
YouTube's Yoodle Program
In 2024, YouTube set out to redefine brand storytelling on-platform by celebrating the incredible d…
Brand Awareness Campaign
finalist
“Be More Like Currys” - How Currys, Fabric Social and iSite embraced the weird on social
The campaign's primary objective was to increase brand awareness and engagement on TikTok and Insta…

Nominees

Brand Awareness Campaign
"LIVE ALL IN"
We led creative for the spring/summer launch of Ray-Ban Meta’s next-generation smart glasses, which…
Brand Awareness Campaign
2024 Max AAPI Heritage Month Celebration
In celebration of AAPI Heritage Month, Max wanted to create an experience that authentically engage…
Brand Awareness Campaign
A New Chapter In Luxury - The Reveal of the All-New INFINITI QX80
INFINITI was set to reveal an all-new and completely reimagined version of its biggest, most luxuri…
Brand Awareness Campaign
Alabama A&M University Magic City Classic Rivalry Week Series
Each year, Alabama A&M University faces off with Alabama State University in what has become the la…
Brand Awareness Campaign
Arrowhead: 100% Mountain Spring Water. Nothing Else
In a category filled with overcomplicated claims and artificial ingredients, Arrowhead Mountain Spr…
Brand Awareness Campaign
AstraZeneca's 'What science can do' Campaign
Over the past year, the Edelman Trust Barometer Study found that trust in healthcare companies has …
Brand Awareness Campaign
Atheer’s Second Season Campaign: A Spark of Experiences
The Atheer Second Season Campaign aimed to: Build Anticipation for Season 2: Use mystery-driven …
Brand Awareness Campaign
Breyers CarbSmart “Anti-Aging Cream”
Over 150 years later, as more and more Americans search for better-for-you options, Breyers develop…
Brand Awareness Campaign
CALM
Overall Campaign Objectives 1. Grow awareness for CALM Nola community 2. Shorten pathways to …
Brand Awareness Campaign
Call of Duty Mobile - "Summerfest" Campaign
With over 5 years of content and millions of players worldwide, there’s never been a better time to…
Brand Awareness Campaign
Chase Financial Health Campaign Elevates Brand, Achieving 5X Benchmark
In a sea of financial advice across social media, finding a trustworthy source can be tough. That's…
Brand Awareness Campaign
Columbia Pictures 100th Anniversary - Global Digital & Social Campaign
It’s rare that someone or something turns 100, especially an iconic studio like Columbia Pictures—t…
Brand Awareness Campaign
Dove Super Bowl 2024
There were four main objectives for Dove’s Super Bowl campaign. The first was to drive mass awarene…
Brand Awareness Campaign
Give Health, Not Stuff
For the 2024 holiday season, Function Health set out to challenge the way we think about gift-givin…
Brand Awareness Campaign
Head in the Game Campaign
Rhone’s “Head in the Game” campaign redefines the narrative around Mental Fitness by using the univ…
Brand Awareness Campaign
Hulu on Disney+ Launch
In March 2024, Hulu's programming catalog became available for all Disney+ bundle streaming service…
Brand Awareness Campaign
Indiana Fever
We set ambitious goals in 2024 – after leading the WNBA in social engagement and video views in 202…
Brand Awareness Campaign
JW Marriott: Stay in the Moment
In 2024, JW Marriott debuted a new brand initiative — Stay in the Moment. As a leader in mindful…
Brand Awareness Campaign
Level Up Your Smile Campaign
Braces aren’t just orthodontics—they’re a statement. Level Up Your Smile made metal braces aspirati…
Brand Awareness Campaign
Moby's Silver Anniversary
Moby’s Silver Anniversary  How BrainPOP turned an April Fool’s joke into a transformative, emoti…
Brand Awareness Campaign
Modernizing Mr. Clean, the Brand – and the Man
Mr. Clean...  The brand.  The Man.  The myth.  The legend.  Mr. Clean has been a hou…
Brand Awareness Campaign
Nikon Creator Camp
The camera market has undergone a big shift as mirrorless cameras overtake traditional DSLRs.  With…
Brand Awareness Campaign
Reach Your Impossible
The Problem: A Category Stuck in the Past Gaming laptops have always been sold the same way: pow…
Brand Awareness Campaign
Reinventing the Fortune 500
To tell the story of a first-to-market, AI-focused, enterprise-level partnership between Fortune an…
Brand Awareness Campaign
Repositioning the New England Aquarium as a Leader in Ocean Conservation
The New England Aquarium (NEAQ), beloved for its marine life exhibits, sought to reposition itself …
Brand Awareness Campaign
Simon Property Group and Assembly - Meet me @ the Mall Campaign
The “Meet Me @ the Mall” campaign was created to revive the traditional mall experience by position…
Brand Awareness Campaign
Taking Toilet Talk To TikTok
- Cultivate Brand Affinity Among Under-25s To engage and build a genuine connection with the next …
Brand Awareness Campaign
This is an operations intervention
The challenge PagerDuty is the operations engine behind the tech we rely on every day, like Netf…
Brand Awareness Campaign
W Hotels x Hotel Tales
Founded in the 90s, W Hotels broke onto the hospitality scene in loud opposition to “The Beige Age”…
Brand Awareness Campaign
Wondery Exhibit C
The devil is in the details. "Wondery Exhibit C" analyzes, uncovers and impacts– with shows like Mo…
Vote for Campaign by Diverse-Owned Businesses