THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Instagram Presence

This category honors brand presence on Instagram. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Finalists

Instagram Presence
finalist
AJA Instagram
In 2024, Al Jazeera Arabic Instagram revolutionized news delivery and consumption in the digital ag…
Instagram Presence
finalist
Al Jazeera English Instagram
Al Jazeera’s Instagram account serves as a powerful digital newsroom, delivering in-depth, accurate…
Instagram Presence
finalist
Bad Boys: Ride or Die - Igniting Instagram
The goal of the digital and social media campaign for Bad Boys: Ride or Die was to reignite fan pas…
Instagram Presence
finalist
Bobbie’s Instagram Presence
Bobbie is more than an infant formula company — we are a community-driven brand on a mission to emp…
Instagram Presence
finalist
Clearly a Comeback
How we helped a beloved 90’s brand make millions of new friends. Clearly Canadian, the OG of Spa…
Instagram Presence
finalist
EZAT WAGDI BA AWAIDHAN
The idea behind "Nas Aden" is to preserve, document, and digitally reimagine the cultural and histo…
Instagram Presence
finalist
Instagram Presence of Jacob & Co and Jacob Arabo
Jacob & Co’s Instagram presence is a masterclass in luxury storytelling, blending high jewelry and …
Instagram Presence
finalist
Miracle-Gro's Instagram Renaissance
Miracle-Gro has always been top of mind for the category, but needed to branch out to more contempo…
Instagram Presence
finalist
Pixar's Instagram
Instagram has long been Pixar’s most engaged platform, so we are constantly looking for ways to exp…
Instagram Presence
finalist
Shakespeare Goes Viral: How Romeo + Juliet Took Over Instagram
From the outset, the Instagram presence for Romeo + Juliet was designed to be as bold, youthful, an…
Instagram Presence
finalist
Smile Train's Instagram
The driving ideas behind Smile Train’s Instagram strategy are to amplify the voices of those affect…
Instagram Presence
finalist
The Luxury Collection – The Destination Authority
For more than 115 years, The Luxury Collection has taken pride in being the Destination Authority i…
Instagram Presence
finalist
Tinder on Instagram
Tinder’s Instagram strategy aimed to build a unique, relatable brand presence that would deeply eng…

Nominees

Instagram Presence
Function Instagram
Function Health's Instagram account is inspired by the company’s mission to empower individuals to …
Instagram Presence
Lovevery
Driven by a goal to help every parent feel confident, Lovevery has established themselves as an awa…
Instagram Presence
The Tonight Show Starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon is the longest-running talk show on television and the #1 ta…
Instagram Presence
Top Rank en Español on Instagram
Following the remarkable growth of Top Rank Boxing’s Spanish-language Facebook page in 2023, the so…
Vote for LinkedIn Presence