THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Instagram Presence

This category honors brand presence on Instagram. Describe how you effectively used the platform's native tools to establish your unique brand voice, foster community and drive engagement.

See previous winners and honorees here.

Finalists

Instagram Presence
finalist
AJA Instagram
In 2024, Al Jazeera Arabic Instagram revolutionized news delivery and consumption in the digital ag…
Instagram Presence
finalist
Miracle-Gro's Instagram Renaissance
Miracle-Gro has always been top of mind for the category, but needed to branch out to more contempo…
Instagram Presence
finalist
The Luxury Collection – The Destination Authority
For more than 115 years, The Luxury Collection has taken pride in being the Destination Authority i…
Instagram Presence
finalist
Al Jazeera English Instagram
Al Jazeera’s Instagram account serves as a powerful digital newsroom, delivering in-depth, accurate…
Instagram Presence
finalist
Bad Boys: Ride or Die - Igniting Instagram
The goal of the digital and social media campaign for Bad Boys: Ride or Die was to reignite fan pas…
Instagram Presence
finalist
Bobbie’s Instagram Presence
Bobbie is more than an infant formula company — we are a community-driven brand on a mission to emp…
Instagram Presence
finalist
Clearly a Comeback
How we helped a beloved 90’s brand make millions of new friends. Clearly Canadian, the OG of Spa…
Instagram Presence
finalist
EZAT WAGDI BA AWAIDHAN
The idea behind "Nas Aden" is to preserve, document, and digitally reimagine the cultural and histo…
Instagram Presence
finalist
Instagram Presence of Jacob & Co and Jacob Arabo
Jacob & Co’s Instagram presence is a masterclass in luxury storytelling, blending high jewelry and …
Instagram Presence
finalist
Pixar's Instagram
Instagram has long been Pixar’s most engaged platform, so we are constantly looking for ways to exp…
Instagram Presence
finalist
Shakespeare Goes Viral: How Romeo + Juliet Took Over Instagram
From the outset, the Instagram presence for Romeo + Juliet was designed to be as bold, youthful, an…
Instagram Presence
finalist
Smile Train's Instagram
The driving ideas behind Smile Train’s Instagram strategy are to amplify the voices of those affect…
Instagram Presence
finalist
Tinder on Instagram
Tinder’s Instagram strategy aimed to build a unique, relatable brand presence that would deeply eng…

Nominees

Instagram Presence
Function Instagram
Function Health's Instagram account is inspired by the company’s mission to empower individuals to …
Instagram Presence
Lovevery
Driven by a goal to help every parent feel confident, Lovevery has established themselves as an awa…
Instagram Presence
The Tonight Show Starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon is the longest-running talk show on television and the #1 ta…
Instagram Presence
Top Rank en Español on Instagram
Following the remarkable growth of Top Rank Boxing’s Spanish-language Facebook page in 2023, the so…