Driven by a goal to help every parent feel confident, Lovevery has established themselves as an award-winning and celebrated leader in early child development, delivering the joy of learning through stage-based play. From tummy time to learning to read, Lovevery has been welcomed into the homes of millions of families across more than 30 countries during what experts say are the most important years of a child's life.
Lovevery’s has built a rapidly-growing Instagram presence that serves these families by:
Making child development research convenient and accessible to parents.
Lovevery’s social media presence helps parents make sense of the science behind early learning. The abundance of child development and parenting information on social media can feel overwhelming and difficult to navigate. It’s hard to find a single source of truth on parenting, one that is trusted and actionable—most solutions for parenting are incomplete. Lovevery provides parents with the research and resources they need to make informed choices. They empower families to create deeper learning through play – designed to optimize and simplify parents' limited time.
Fostering an engaged community for caregivers through shared experiences.
Parents in search of community can come to Lovevery’s Instagram, not only to access tips, facts, and activity ideas, but also to engage with other caregivers and celebrate the moments of joy and realities of being a parent. Instead of feeling overwhelmed, Lovevery followers can focus on finding empathetic support, deepening the parent-child connection, and adding delight to the days that can sometimes feel endless.
Since day one, Lovevery has been dedicated to supporting families worldwide through its learning-based playthings for children and support for parents. While parenting approaches vary across cultures, parents everywhere navigate similar developmental stages. To meet this universal need while honoring the unique parenting styles and cultural nuances of each region, Lovevery has grown its Instagram community to over 2.3M followers across the United States, Europe, and Oceania through five localized accounts: Lovevery, Lovevery Europe, Lovevery Germany, Lovevery France, and Lovevery Australia.
Our Instagram presence is rooted in providing actionable, science-backed tips and insights tailored to parents’ busy lives. Content topics range from tummy time techniques to toddler mealtime strategies, newborn sleep tips, and methods for supporting emotional regulation during tantrums. In a social landscape often driven by celebrity endorsements and paid partnerships to break through the overcrowded amount of content, Lovevery continues to take an organic approach to Instagram. We focus on what our community craves—real content from real families. This includes contributions from our in-house social content creators, who–as parents themselves– bring genuine insights from their own experiences, in addition to Lovevery superfans who are invited to share content they’d like to see on our channels. Our social media managers work closely together, constantly analyzing engagement data to refine our content approach. This ensures that every piece of content we share is aligned with what parents are engaging with and resonates deeply with our audience.
A pivotal shift in our strategy occurred within the last 18 months, transitioning from relying heavily on influencer content to prioritizing in-house content creation. Today, 61% of Lovevery’s Instagram content is video focused; produced by a small in-house social team that adapts quickly to platform trends and algorithm shifts, ensuring our social strategy remains agile and effective. While influencers remain part of our strategy, we empower them to share Lovevery content authentically on their platforms, giving us the freedom to refine Lovevery’s voice and connect more directly with our audience.
Authenticity drives everything we do. Quarterly video shoots feature genuine moments captured in real homes, with the added benefit of a child development expert onsite, guiding children to ensure they’re engaging in developmental activities while having fun. This is complemented by user generated content from our passionate community. This approach fosters trust and a sense of belonging, setting Lovevery apart from other Instagram parenting accounts.
At Lovevery, we don’t position ourselves as a top-down authority but as a partner in parenting. We deliver messages with empathy and solidarity, empowering families to make informed decisions that align with their unique needs. This blend of authenticity, agility, and parent-first content ensures that Lovevery’s Instagram presence continues to be a trusted resource for parents worldwide.
Across five global Instagram accounts, Lovevery has 2,353,683 million followers, and in 2024 saw a total of:
Lovevery’s Instagram presence is growing at an exceptional rate, outpacing legacy toy brands like Mattel and Fisher-Price. While these brands have decades of brand recognition, Lovevery has built a thriving, engaged community in just seven years—proving that their content resonates deeply with modern parents. Lovevery's rapid Instagram growth is a testament to their ability to create meaningful, high-quality content that speaks directly to their audience, fostering connection and trust in a way that legacy brands struggle to match.
The brand love and customer feedback Lovevery receives from their community is unmatched and a testament to the support the company provides to families across the globe:
@Dianeeagles - 🔥“Helping them navigate their interactions lays a foundation for them to build strong social skills as they grow up.” = Parenting ❤️
@Brittanylynndee - Let’s give the social team a raise pls. 👏🙌 icons.
@Happybabbler - YASS to these tips!! Getting baby engaged is so valuable!!
