THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Integration with Traditional Media

This category honors the effective and creative use of traditional media for a project, initiative, or content to enhance social presence or digital presence, drive engagement, grow followers, and drive revenue. This includes the integration of television, radio, billboards, magazines, newspapers, direct mail, telemarketing, and other traditional media with digital platforms to capture audience attention and maximize impact.

See previous winners and honorees here."
A Full Plate – Singapore’s Largest Food Donation Drive
Food insecurity in Singapore is not just about hunger—it’s about undernourishment. Vulnerable commu…
COUCH CAM
Not every fan will get to experience the feeling of being at a hockey game during the most competit…
Covering Greatness
As we continue to understand the power of millennial audiences our brand recognized a need to incre…
Hulu's Vanderpump Villa: Marrying the Power of Social with Visibility of OOH
Lisa Vanderpump, Bravo icon, was heading to a new home on Hulu with her brand-new series Vanderpump…
NBC Big Board - Setting A New Standard in Data Journalism
Election 2024 marked the first time in more than 20 years that NBC ranked #1 in viewer ratings (acc…
NBCUniversal Creative Impact Lab: Girls Write Now
NBCUniversal’s Creative Impact Lab is the destination for nonprofit storytelling. The Lab provides …
NBCUniversal's The More You Know
Simply stated, The More You Know (TMYK) is iconic. The shooting star, the jingle–this PSA campaign …
Only Murders in the Building Season 3 Digital Out of Home Campaign
Hulu Original mystery-comedy series “Only Murders in the Building” follows three strangers (Steve M…
Percy Jackson and the Olympians Digital Out of Home Campaign
Based on Disney-Hyperion’s best-selling book series by award-winning author Rick Riordan, "Percy Ja…
This is an operations intervention
The challenge PagerDuty is the operations engine behind the tech we rely on every day, like Netf…