Hulu Original mystery-comedy series “Only Murders in the Building” follows three strangers (Steve Martin, Martin Short, and Selena Gomez) with a shared interest in true crime podcasts who launch their own amateur investigation and podcast when a grisly murder takes place in their affluent Upper West Side apartment building. The trio continues to find themselves faced with suspicious murders that they set out to solve through their podcast.
Season 3 of "Only Murders in the Building" adds two huge guest stars to the season's cast: the incomparable Meryl Streep and Paul Rudd. This season takes the mystery to Broadway, adding some phenomenal musical numbers and truly theatrical moments that elevate the series to new heights.
Ahead of its premiere, Hulu Originals’ goal was to create a memorable, splashy out-of-home campaign to promote the new season.
Hulu generated excitement for Season 3 with an OOH campaign that mirrored the larger-than-life, Broadway-themed spectacle of the new season.
The iconic Theater District of Broadway sits right in the heart of New York City in Times Square - the perfect place to promote season 3 of “Only Murders in the Building.” Hulu Originals marqueed the A-list names joining the new season’s cast and shared dazzling theatrical highlights from the season, including a musical number starring the show’s core cast: Steve Martin, Martin Short, and Selena Gomez.
The eye-catching, multi-screen digital displays caught the attention of passersby, piquing their interest in season 3’s theatrical murder mystery.
