THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 8th Annual Shorty Awards Best use of Live Streaming Video

This award honors the most effective and creative use of live streaming video by a brand, agency or organization. This award will recognize social media campaigns that incorporate live streaming video or overall brand presence on live video social media platforms such as Periscope, Meerkat and Twitch.

Winner

Live Streaming Video
winner
Mr. Robot: Debt Deletion
To promote the premiere of USA Network's new show Mr. Robot, USA and ISL created a massive, first o…

Finalists

Live Streaming Video
finalist
Applebee's Taste The Change
Applebee's has been around the social block a time or two. They have the trophies—and a few sexy sc…
Live Streaming Video
finalist
PBS’ Big Blue Live
Surrounding the 3-night event of BIG BLUE LIVE, co-produced with BBC, a live TV broadcast to view t…
Live Streaming Video
finalist
Taco Bell #liVeMAs at the VMAs
Taco Bell set forth to reinforce its presence in the QSR sector, proving that food is not just fuel…
Live Streaming Video
finalist
WWE Tough Enough
The return of WWE's reality show WWE Tough Enough to USA Network introduced viewers to one of our m…

Nominees

Live Streaming Video
Nestle Drumstick #FirstDayofSummer Livestream
Drumstick's mission is to spread the carefree spirit of summer. On the brand's most ownable day of …
Live Streaming Video
#SciFriEdu on Periscope
For 25 years, the public radio show Science Friday has been a trusted name in science journalism – …
Live Streaming Video
BMW X1 What's Next
We were challenged to create a social conquest program for the BMW X1, the best vehicle in its cla…
Live Streaming Video
Best Use of Live Streaming Video – American Horror Story: Hotel Live Red Carpet Periscope
A premiere event as opulent, haunting and spectacular as the one for American Horror Story: Hotel n…
Live Streaming Video
Come Seek Live
There are long-standing negative perceptions of cruising among a new generation who hasn't cruised …
Live Streaming Video
Coors Light Sacks
Coors Light has always been known as humorous and a bit cheeky. April Fools day was an opportunity …
Live Streaming Video
Launching Pepsi's Periscope
In mid 2015, Pepsi was looking to launch its music initiative in a way that would engage millennial…
Live Streaming Video
Love is On
With a deep heritage based on romance and glamour, Revlon decided to start a revolution in the crow…
Live Streaming Video
MYER Spring '15 Runway to Live-Way
To launch the new Spring-Summer fashion season for MYER, Australia's largest retailer. With MYER's …
Live Streaming Video
Periscoper Of The Year
The objective of Actor's Scope is to be able to provide, anyone who is in the entertainment indust…
Live Streaming Video
Planes and Periscope: an airport shares the love of flight with live airfield video
Tampa International Airport used Periscope to promote flights, build brand loyalty, develop a commu…
Live Streaming Video
Qantas Periscope
As Qantas jumped on the emerging platform Periscope, we had two goals: to give viewers a behind-the…
Live Streaming Video
Skyscanner #24hPeriscope - Exploring the world in a day
#24hPeriscope took travellers on a journey to 24 different locations around the world in one day th…
Live Streaming Video
Slot Car Holiday Heats
Acura asked us to activate their "Oh What Fun It Is To Drive" Winter Sales Event by reinventing a h…
Live Streaming Video
SourceFed Live
SourceFed Live was a first of its kind - an online late night variety live show that broadcasted fr…
Live Streaming Video
The BMW M2 Live Launch
The M2 is the most anticipated "driver's car" of the year for BMW's greatest fans. Interested drive…
Live Streaming Video
The Tonight Show starring Jimmy Fallon
The Tonight Show Starring Jimmy Fallon engages with our viewers and fans all day, every day. The sh…
Live Streaming Video
The Young Turks
The Young Turks were the first original talk show on Sirius satellite radio and the first live, dai…
Live Streaming Video
Tidy Cats 360 Video
Tidy was advised by legal to pause all social paid, product-focused content in December due to a si…
Live Streaming Video
Turkish Airlines Periscope Flight
With the understanding "Sky is the limit." Turkish Airlines, one of the greatest airline company in…
Live Streaming Video
Undateable: Live via Periscope
For this season of Undateable, NBC chose to do something that had not been done in decades: air eve…
Live Streaming Video
White Castle’s Turkey Slider Drone Periscope Event
We were tasked with developing creative ways to launch a limited time only (LTO) product in order t…