THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

From the 9th Annual Shorty Awards Best use of User-Generated Content

This category honors the most creative and effective incorporation of user-generated content in a social media marketing campaign.

Winner

User-Generated Content
winner
audience honor
ADT Ghost Monitoring
Because of all of the online buzz around holidays in social media, they are frequently key subjects…

Finalists

User-Generated Content
finalist
2016 #caughtonNestCam
How can we reimagine the way you market a security camera on social media? And at the same time, ho…
User-Generated Content
finalist
Commercializer
America has a problem. We consume too much. And while we all know that the U.S. is synonymous with …
User-Generated Content
finalist
NBC News: Election Confessions
Tell us what you really think. What are your thoughts on the presidential candidates? How do you fe…
User-Generated Content
finalist
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
When we initially launched our Instagram presence, it failed. We were the brand that was on Instagr…
User-Generated Content
finalist
Unlimited Together 2016
The United States' strength as a nation lies in its unity. It's not the divided states, but United …

Nominees

User-Generated Content
Capital One’s #DefineYourDream Campaign
The #DefineYourDream campaign was born with the goal of showcasing the amazing things our customers…
User-Generated Content
Airbnb Holiday Traditions
The holiday season has become a hyper saturated hot bed for brands to blast endless retail and prom…
User-Generated Content
American Horror Story Enhanced Fan Art
American Horror Story's community on social has always been incredibly engaged. Over the past six y…
User-Generated Content
Anytime Fitness Family Instagram Album
Despite incredibly active and diverse gym communities around the world, Anytime Fitness had a prett…
User-Generated Content
Capital One's Team Up for $10K Campaign
Capital One's Venture and Quicksilver credit cards are premiere in their rewards categories. With o…
User-Generated Content
Citi® / AAdvantage® Everyday Adventures Contest
The Citi® / AAdvantage® card brand campaign was born out of the insight that the "modern explorer" …
User-Generated Content
Helping Visa get backstage, and front of stage at Laneway Festival
Visa's brand equity has traditionally under-indexed amongst millennials and has an objective to get…
User-Generated Content
Nashville Unplugged: Go Write Me
We believe entertainment is a fundamental human need, and nowhere is entertainment more spectacular…
User-Generated Content
Odd Mom Out - Robo Acclaim Trailer Customizer
With a successful and critically acclaimed first season under its belt, Bravo looked to excite vie…
User-Generated Content
Penny Dreadful Art of the Dreadful Gallery / It Was Foretold Campaign
Going into season 3, the most valuable tool Showtime had in its Penny Dreadful marketing strategy w…
User-Generated Content
Powerpuff Yourself
To reintroduce the tenacious trio to a new generation of fans, Cartoon Network tasked Carrot to cre…
User-Generated Content
Rising Legends: The Search For The Next K-Pop Star Goes Global
When most people hear the word "K-pop," they automatically think of PSY, the hilarious "horse-dance…
User-Generated Content
Rosewood Hotels & Resorts UGC
Rosewood Hotels & Resorts, an ultra-luxury hospitality brand, hired Spherical Communications in 201…
User-Generated Content
Share Your Tales! Goldfish® Tales. Little Moments, Big Smiles.
By 2016, the US snack world became a $102 billion business, with an average 6,296+ snacks clutterin…
User-Generated Content
WeAreCisco Employee-Generated Content for Employer Branding
The WeAreCisco social media mission is consistent across all platforms – to make a personal connect…
User-Generated Content
storybooth.com
storybooth is an innovative new animated storytelling platform that collects real stories from youn…