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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
GIFs, Twitter
Drumstick #GetConed
Nestlé Drumstick ice cream cones have long been a staple of summer fun. When the brand noticed mill…
Instructional
finalist
Drybar "Dry It Yourself" YouTube Video Series
As the blowout authority with over 3,000 stylists and 70+ locations nationwide, Drybar services ove…
Snapchat Story
finalist
audience honor
Dunkin’ Donuts #NationalDonutDay
In honor of National Donut Day, Dunkin' Donuts and Trilia were looking to create an awareness campa…
Health & Fitness
finalist
Dwight Howard Surprises Kids in Hospital with Google Cardboard VR Experience
Watch the surprise video: https://www.youtube.com/watch?v=UpGIsatH1O4In February of 2016 Memorial H…
Multi-Platform Campaign
E! News "BE POP CULTURED"
"E! News" recently consolidated its linear and digital divisions to effectively deliver pop culture…
Multi-Platform Campaign
eBay Holiday 2016
Drive consideration of eBay as a holiday shopping destination by positioning it as the place for i…
Europe
finalist
eBay Star Wars AT-AT Project
Christmas is a critical time of year for all retailers and eBay is no exception. The challenge wa…
Integrated Campaign
finalist
Ek Kadam Unnati Ki Aur
The youth (aged 15 - 35 years) in non-urban cities of India (tier3, 4) are a part of a fast changin…
Facebook Live
finalist
Election 2016: Crashing the Party Live
For the 2016 presidential campaign, AJ+ framed their coverage as "Crashing the Party," both literal…
Productivity Apps
winner
audience honor
Email by EasilyDo
Email is the most used app on any phone today. People will spend up to 47,000 hours sending and rec…
LGBTQ Community Engagement
Embrace your #DifficultPride! - GLOW, Hulu
Pride month, celebrating the LGBTQ community, culminates in New York City. "Difficult People", set …
Twitter Presence
finalist
Empire’s Twitter Claps Back
As the most tweeted about broadcast program on TV with 358M+ impressions in 2016, Empire's Twitter …
Multi-Platform Campaign
essence cosmetics: a genuine approach to influencer marketing
Wondersauce was tasked with making one of Europe's top value cosmetics brands a success in North Am…
Insurance
winner
Esurance Election Insurance
Esurance announced a new (fake) product called "Election Insurance," as an April Fools' Day prank. …
Medium-Length Video
Eurovision: 'What Aussies say VS What Swedes say'
SBS has been broadcasting the Eurovision Song Contest to Australian audiences for over 30 years. Th…
Meme
finalist
audience honor
Evil Sonic
Achieve Meme Lord status with the dankest meme possible; a Sonic version of the insanely popular Ev…
Data Visualization, Sports
finalist
Exceed - Beyond Limits
As a bike manufacturer our planning normally focuses around specific bike model launches. These …
Customer Service
finalist
Excellent Customer Service is Amazing Marketing
Social Media customer support is the much expanding next phase of the customer experience. The loca…
Creative use of Technology
finalist
audience honor
Expedia Dream Adventures
Expedia.com®, one of the world's largest full service online travel sites*, launched a first-of-its…
Native Advertising
Extra Credit: JPMorgan Chase's LinkedIn Student App Partnership
Increase awareness of career opportunities at JPMorgan Chase and engage broader campus audiences, t…
Retail & E-Commerce
EyeBuyDirect - Frame of Mind
Drive brand awareness and conversion for EyeBuyDirect, an e-retailer of prescription eyewear, among…
Large Media Buying Strategy
finalist
EyeBuyDirect Paid Social Campaign
Summary: EyeBuyDirect, a e-optical retailer, provided a clear goal: ROAS. With previous paid social…
Facebook Live
Facebook Live - Clip of the Day
Tough Mudder's Clips of the Day strategy was developed in 2016 as an initiative to produce daily cl…
Multi-Platform Campaign
Family Planning Voices
Family planning saves lives and helps ensure educational and economic opportunity for women, girls,…
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