THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 9th Annual Shorty Awards Best in Sports

Sports teams, athletes, leagues, networks and services are eligible for this award. Objectives include engaging current fans, driving traffic, expanding fanbase and educating viewers and followers.

See previous winners and honorees here.

Winner

Sports
winner
Orlando United
On June 12th, the City of Orlando changed forever. The Pulse Nightclub shooting shook the city to i…

Finalists

Sports
finalist
gold honor
#FlyTheW: Chicago Cubs are World Series Champions!
The Chicago Cubs are a franchise steeped in tradition. The famous Wrigley Field Marquee welcoming m…
Sports
finalist
Big Ten Network's Minifigures
With the launch of a new Saturday morning pregame football show, BTN Tailgate, in the Fall of 2016,…
Sports
finalist
Exceed - Beyond Limits
As a bike manufacturer our planning normally focuses around specific bike model launches. These …
Sports
finalist
Project Harden
When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature sh…
Sports
finalist
audience honor
Team USA - Rio 2016 Olympic Games
Team USA fans around the world engaged with and experienced the Rio 2016 Olympic and Paralympic Gam…

Nominees

Sports
There’s Playoffs In Every Play
With this work, our goal was to promote the importance of the 2016 NFL Playoffs, and in doing so, …
Sports
#CoachMeCowher
Social media's impact on sports television has been huge. Every day, audiences react to their favor…
Sports
#ThankYouKobe
Our goal for #ThankYouKobe was to celebrate Kobe Bryant and to encourage fans worldwide to share th…
Sports
Barstool Sports
This year the Chernin Group acquired Barstool Sports. Founder, Dave Portnoy appointed Erika Nardini…
Sports
Behind The Book Web Show
MGM Resorts International launched a first-ever weekly Facebook video series that provided an insid…
Sports
Brita. Splash Studio.
A 2013 study in the journal Pediatrics showed nearly 80 percent of the food endorsed by top athlete…
Sports
Capital One's March Madness #RoadToOne Campaign
As a Corporate Champion Partner of NCAA's March Madness tournament, we set out to be the most famou…
Sports
First NFL Team to Engage Fans Through In-Stadium Snapchat
Stadium display boards are constantly evolving to be more than just a highlight machine or call for…
Sports
Football is Family
Despite being America's favorite sport for several decades, the NFL is consistently trying to reac…
Sports
Jordan Breakfast Club Training Chatbot
In an effort to connect with elite athletes, Jordan Brand took a page from the history books, looki…
Sports
Mamba Day 2016
How do you say goodbye to one of the greatest athletes of all time? Kobe Bryant's iconic NBA career…
Sports
Meeting the Moment > Real Madrid Global Champions League Final Campaign
When Real Madrid qualified for its record 11th Champions League final in June 2016 we set out to ca…
Sports
Russell Athletic Defends Team Sports With #SettleYourScore
Russell Athletic is a 100-year-old athletic apparel and uniform brand needing a rebirth. Over the l…
Sports
Spalding 125th Anniversary of Basketball
Spalding and basketball are synonymous, and the game itself had an anniversary coming up. 125 years…
Sports
Thursday Night Football on Twitter
The NFL wanted to offer fans a new touchpoint to consume live football, for free, anywhere. Not onl…
Sports
Vinekings
The Minnesota Vikings partnered with award-winning artist Ian Padgham to create unique content in a…
Sports
WWE
In the world of WWE, the show doesn't end once the final bell rings. The conflicts and controversie…
Sports
WWE WrestleMania 32
WWE WrestleMania is the premiere annual event for World Wrestling Entertainment (WWE), bringing hun…
Sports
Whistle Sports
Whistle Sports is a global sports media company that is re-imagining sports, together with our part…