Get your team's work
in front of the Academy!

Start your entry

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Clear

Your search returned 36 entries

Restaurants
finalist
"Free Floats for Life"
Our goal was to create a brand moment for A&W and its iconic Root Beer Float. Our intent was to dri…
Restaurants, Twitter
finalist
#MeltOn – Wendy’s Bacon Portabella Mushroom Melt
Wendy's Bacon Portabella Mushroom Melt (or BPMM) is a limited time product with a cult following. T…
Restaurants
Bread Basket Bakery and Cake Shop Brand Relaunch
In 2020, Business for Good purchased Bread Basket Bakery, a popular destination for baked goods loc…
Contest or Promotion, Event & Experiential, Gamification, Humor, Immersive, Interactive Content, Live Video, Restaurants, TikTok
finalist
Buffalo Wild Wings - "Beat the Buffalo"
How could Buffalo Wild Wings stand out in the stampede of March Madness mania? They knew they had t…
Innovative Media Buying Strategy, Local Campaign, Restaurants
finalist
silver honor
Checkers & Rally's Fryday to Friday
Post the COVID boom, Checkers traffic and sales were trending down and continued to be down -6.56% …
Restaurants
finalist
Chipotle- Can a Burrito
Chipotle’s purpose isn’t just a slogan, it’s a mission to cultivate a better world. This mission we…
Contest or Promotion, Humor, Restaurants, Instagram
finalist
El Pollo Loco - National Burrito Day
El Pollo Loco is a regional quick-service restaurant (QSR) with lagging sales and low-brand awarene…
Branded Series, Restaurants, Facebook Partnership, Multi-Platform Partnership, Branded Content
finalist
Five Decades, One Voice
To celebrate the company’s 50th anniversary, Cracker Barrel Old Country Store sought to drive and s…
Live Video, Organic Promotion, Restaurants
finalist
Grimace in Canada
McDonald’s Canada was looking to drive relevance and foot traffic amongst a younger audience. As a …
Restaurants
winner
Growflation
Pizza Pizza understood two things perfectly: 1) pizza is for everyone and 2) so is inflation. In…
Food & Beverage, Food & Beverage, Restaurants
winner
Guac Is Not Extra
Chipotle needed to shift consumer behavior from in-restaurant to online channels, but in 2018 only …
Restaurants
finalist
IHOP AND XBOX POWER UP YOUR MEAL
Coming into 2022, IHOP was focused on targeting a younger demographic to grow their consumer base a…
Restaurants
finalist
audience honor
Jamba Juice
Create content and share inspiration to promote Jamba Juice's delicious and healthful smoothies, bo…
Restaurants, Multicultural Community Engagement, Medium-Length Video
La Próxima Generación
Continuing the LA Tourism Board's inclusive message of "Everyone is Welcome," we enlisted Bricia Lo…
Global Campaign, Multi-Platform Partnership, Insights & Trends, Restaurants, Short Form Video
winner
silver honor
audience honor
McDonald's - The BTS Meal
For 65 years McDonald’s has been America's brand, it spans generations, ethnicities, and cultures. …
Launch Campaign, Restaurants, TikTok
finalist
McDonald's Menu Hacks
Building on the momentum created with Saweetie’s personal menu hack, McDonald’s leaned into a fan t…
Food & Beverage, Innovative Media Buying Strategy, Other Platform, Restaurants
finalist
audience honor
McDonald's Word of the Day: QPC
The McDonald’s Quarter Pounder with Cheese (QPC) is a large burger that has been beloved by generat…
Humor, Restaurants
finalist
audience honor
Meat Dreams
Fogo de Chão, the fine dining restaurant rooted in the Brazilian churrasco experience, wanted to sh…
Restaurants
finalist
Noble Roman's: Hand-Crafting A Pizzeria’s Recipe For Social Media Success
As the name implies, Noble Roman's Craft Pizza & Pub features hand-crafted, made-from-scratch pizza…
Restaurants
winner
Not for Sharing
Even when we might want to consume an entire pizza for lunch, most people are looking for options t…
Launch Campaign, Live Video, Multi-Platform Partnership, Restaurants
finalist
Not Not a Big Mac
Few menu items have carried the pop culture cachet as long as the Big Mac has since its debut in 19…
Copywriting, Instagram, Restaurants
finalist
Orange Cream Pop Shake
The core idea behind this work was to position McDonald’s Orange Cream Pop Shake as a must-try summ…
Restaurants, Shoe-String Media Buying Strategy
winner
audience honor
PINCHO is Not a Factory
Pincho Factory is a local, family-owned fast casual restaurant chain based in Miami. They spent 14 …
Customer Service, Restaurants, Organic Promotion
winner
Pineapple Upside-Down Cheesecake
In 2015, The Cheesecake Factory stopped serving Pineapple Upside-Down Cheesecake, but their fans co…
Page 1 of 2
Next