THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Launch Campaign

This category honors the most creative and effective product or brand launch campaign on digital/social media. Entry should detail how a brand, product, or service was introduced to the marketplace, reaching the relevant target audience at the optimal place and time.

See previous winners and honorees here.
Start an entry in this category
Launch Campaign
#FindKW: Hofstra University’s Social Media Campaign to Rebrand and Relaunch Beloved Mascots
Hofstra University’s Office of Marketing and Communications launched #FindKW (Find Kate and Willie)…
Launch Campaign
'On the Go' Brand Campaign - Amazon Muisc Unlimited, Audible is now Included.
Amazon Music has redefined audio streaming by making Audible’s full catalog available to Amazon Mus…
Launch Campaign
7UP Shirley Temple LTO Launch
To drive sell-through of the 7UP Shirley Temple LTO, we created an earned-first idea that generated…
Launch Campaign
Athlos NYC
Olympians are essentially modern superheroes that live among us. But they often fall out of the pub…
Launch Campaign
Away’s Softside Campaign
In 2016, Away revolutionized the travel industry with the launch of its perfectly designed Carry-On…
Launch Campaign
BYD X EUROS 2024
Reach new European audiences at scale by amplifying BYD’s partnership with the Euros 2024 tournamen…
Launch Campaign
Be Legendary: The Mark Abma x Outdoor Research Snow Collection
The main goal? Making a 40 year old outdoor brand cocol again.   Something we have been working on …
Launch Campaign
Blue Buffalo Dental Chews
Caring for your pup's dental hygiene isn't exactly a walk in the park. From bribing your pup with t…
Launch Campaign
Caribou Coffee Dream Date
To launch Caribou Coffee’s new energy drinks platform and connect with a new generation of consumer…
Launch Campaign
Cash App - "The Angel Machine"
To announce Cash App’s year-long partnership with WNBA star Angel Reese, they needed an approach th…
Launch Campaign
Character AI - "Call Center"
Character AI is pushing the limits on what AI can do, and helping remove the stigma around AI so pe…
Launch Campaign
Degree x Giannis Limited Edition Launch
The launch of Degree x Giannis Limited Edition Antiperspirant Deodorant united basketball, sneaker …
Launch Campaign
Domino's "New York Style" Pizza
The goal of the video was to organically introduce Domino’s New York Style Pizza on social platform…
Launch Campaign
Dr. Squatch Ball Care Campaign
When Dr. Squatch set out to enter the private hygiene space with their new line of “Ball Care” prod…
Launch Campaign
Emotional Support Ketchup Bottle
In 2024, Heinz faced a double threat: rising inflation and the surging popularity of private label …
Launch Campaign
Fenty Skin Hydra Vizor Huez Launch Campaign
Fenty Skin launched in 2020 and changed the culture of skincare. In 2024, we set out to change the …
Launch Campaign
Freightliner Gen 5 Cascadia Launch
The Fifth Generation Freightliner Cascadia social media campaign aimed to position Daimler Truck No…
Launch Campaign
Harry Potter: Wizards of Baking
To promote new series Harry Potter: Wizards of Baking, Food Network launched a multi-platform, mult…
Launch Campaign
Introducing Mac Scott
When Domino’s set out to launch their new 5 Cheese Mac & Cheese, we aimed to stand out among QSRs w…
Launch Campaign
JW Marriott X Flamingo Estate
JW Marriott brings together travel and holistic well-being, creating experiences that touch each of…
Launch Campaign
Jordan Brand & Nigel Sylvester - Grandma’s Driveway
We've never seen a Black BMX athlete, one that doesn't compete, successfully become the face of the…
Launch Campaign
LOVESAC & ARCHITECTURAL DIGEST put the accent on style for the launch of PillowSac Accent Chair
LOVESAC has firmly established itself as the market leader in the home furniture industry, reigning…
Launch Campaign
Late Checkout: A Ritz-Carlton Story
When an iconic hospitality brand meets a streetwear label with the ideal name, it makes for a perfe…
Launch Campaign
Making AI Feel Human: How Meta AI Became a Social-First Success
In 2024, Meta introduced Meta AI, its first-ever AI-powered assistant, integrated into Instagram, W…
Launch Campaign
Marriott Bonvoy Bold Card "Live Your Best Trip"
The Marriott Bonvoy Bold Card is a travel rewards credit card issued by Chase. While the Bold Card …
Launch Campaign
Mila Cares: Mila Air Mini Campaign
Mila has always believed in the power of community-driven innovation, where customer input directly…
Launch Campaign
Nature Made Pickleball Activation
In 2024, Nature Made aimed to deepen brand connection with our audience beyond traditional media ch…
Launch Campaign
Not Not a Big Mac
Few menu items have carried the pop culture cachet as long as the Big Mac has since its debut in 19…
Launch Campaign
On Location | Thailand by EF Ultimate Break
EF Ultimate Break is a group travel company for 18–35-year-olds. Translation: Our audience is hyper…
Launch Campaign
Only Murders in the Building Season 3 Social Campaign
Hulu Original mystery-comedy series “Only Murders in the Building” follows three strangers with a s…
Launch Campaign
P.U.F.F.Y Fest
In the world of QSR with roughly 1,548 item releases a year, becoming the biggest new product isn’t…
Launch Campaign
PATRÓN CRISTALINO: A Shimmering Launch
With the demand for premium tequila at an all time high, PATRÓN Tequila set out to disrupt the tequ…
Launch Campaign
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Launch Campaign
Paze Brand Campaign Launch
Checkout can be a frustrating afterthought in online shopping. Paze aims to transform this experien…
Launch Campaign
Reasonable Doubt Season 2 360 Campaign
Onyx Collective’s sexy and gripping legal drama “Reasonable Doubt” follows Jax Stewart (Emayatzy Co…
Launch Campaign
SEC Schooner Tour
The University of Oklahoma entered a new era on July 1st, 2024 as the University joined the Southea…
Launch Campaign
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
Launch Campaign
Samsung, Hypebeast & MSCHF Launch Samsung Galaxy Ring
How do you lead the charge in launching ultra-sleek wearable tech - the Samsung Galaxy Ring?  Yo…
Launch Campaign
Sheraton Princess Kaiulani – Ainahau Tower Renovation Reveal Campaign
Located in the heart of Waikiki in Honolulu, Hawaii, Sheraton Princess Kaiulani had a business conu…
Launch Campaign
Studio Radiance Luminous Lift 24HR Concealer Launch for MAC Cosmetics
Within MAC’s 40th anniversary year, the brand launched its highly anticipated, latest innovation an…
Launch Campaign
SunSip Launch Campaign
The objective of the SunSip launch campaign was to introduce Health-Ade’s newest innovation in the …
Launch Campaign
The Legend...Is Back
As the EU plans to ban the sale of combustion vehicles by 2035, Ford is on its journey to electrifi…
Launch Campaign
The Ritz-Carlton X Missoni
The beaches of Bali need no introduction — a meeting point of soft sand, blue waters, lush jungle, …
Launch Campaign
The Rum Stripe Corner Shop
In 2024, Heineken released the exciting and much-anticipated RTD cocktail, Rum Stripe.  A spin-o…
Launch Campaign
The Secret Lives of Mormon Women Social Campaign
On Hulu Original reality series “The Secret Lives of Mormon Wives” the scandalous world of a group …
Launch Campaign
The Subversive Score
Lincoln is a luxury auto brand that typically appeals to senior citizens. When they introduced a ne…
Launch Campaign
Unlimited Limited Time Offer
In a world full of Limited Time Offers, Five Guys was a newbie. Our objective was to launch their f…
Launch Campaign
you craved, we crumbl'd
Dove has been a household name for decades — and that was exactly the problem. Everyone knows Dove.…
Launch Campaign
“Yum Yum” Pepperoni Stuffed Cheesy Bread
THIS IS NOT AN AD (under “Moonshot”) worked with Domino’s to launch their new Pepperoni Stuffed Che…