The beaches of Bali need no introduction — a meeting point of soft sand, blue waters, lush jungle, and the epitome of island life. To reframe this beauty and unmatched atmosphere, The Ritz-Carlton partnered with Missoni to create the Missoni Resort Club at The Ritz-Carlton, Bali. With Missoni—the Italian design house known for its bold patterns—transforming the iconic coastline of Nusa Dua, the launch of the Missoni Resort club would blend sophisticated design and breathtaking scenery into an unforgettable experience.
Our main objectives:
To create the Missoni Resort Club, Missoni introduced its aesthetic and motifs to The Ritz-Carlton, Bali’s iconic beachfront in Nusa Dua, bordering the waves of the Indian Ocean. Reflecting the landscape’s colors and materials, Missoni designed the spaces of the Resort Club with patterns of rich greens, blues, and sandy hues, from iconic umbrellas and sunbeds to kites, yoga mats, and other beach necessities.
The Ritz-Carlton, Bali and Missoni also launched an exclusive pop-up boutique, featuring special collections and timed drops of Missoni resort wear, making The Ritz-Carlton, Bali a new beacon of island fashion.
To launch the new Missoni Resort Club, The Ritz-Carlton looked to social media, smart PR, and an exciting on-resort activation.
On social media, a Collab Reel between The Ritz-Carlton and Missoni introduced audiences to the Resort Club, from inside the boutique to above its unmistakable beach umbrellas.
Additional social media coverage ran in parallel on The Ritz-Carlton, The Ritz-Carlton, Bali, and Missoni channels, with reels, videos, and carousels taking guests inside the launch event and sharing the Resort Club’s irresistible new details.
On the ground at The Ritz-Carlton, Bali, a launch event created content for brand channels and guests, and sparked coverage of the collaboration, as over 100 influencers, media reps, and VIPs discovered the Missoni Resort Club for the first time.
The launch of the Missoni Resort Club at The Ritz-Carlton, Bali brought a striking new collaboration to the world's attention.
Our campaign overall achieved:
For our launch event:
In PR, the impact was similarly notable:
Through effective use of social media, real-world activations, and PR, the launch of the Missoni Resort Club at The Ritz-Carlton, Bali successfully shared a blend of Ritz-Carlton service, Missoni creativity, and Balinese natural beauty, captured in one irresistible experience.
