THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Branded Content

This category honors the most effective and creative use of branded content.

See previous winners and honorees here.
Start an entry in this category
Branded Content
Adtalem Global Education - From Classroom to Courtroom: An Alumnus’ Impact on a Landmark Trial
Objective: Through sharing a story of an alumnus’ powerful impact on a landmark trial, our objectiv…
Branded Content
BRAIN ON PRIME
In an oversaturated streaming market, Prime Video faced a critical business challenge: how to drive…
Branded Content
Coca-Cola: Message in a Bottle
After discovering a message hidden inside a Coca-Cola bottle on a beach, Kate posted about the find…
Branded Content
Connected Journeys
The Marriott Bonvoy Boundless® Card is a popular travel credit card with premium benefits. To drive…
Branded Content
Create Your Way [Starring Real Creators] | Sony
Though many may not realize, as a creative entertainment company, Sony reaches more people daily th…
Branded Content
Dawn Meet the Ducks
Dawn does powerful work—both inside the kitchen sink and in the world. To date, America’s best sell…
Branded Content
Donald Duck Tries to Keep His Cool While Eating Spicy Wings
In celebration of Donald Duck's 90th birthday, Disney partnered with First We Feast to produce the …
Branded Content
Donut Media x Nissan
Nissan’s objectives were clear: increase brand awareness and improve purchase consideration for the…
Branded Content
Dove Self-esteem Project x Blippi
Since 2004, Dove’s Self-esteem Project has provided body confidence education to over 114 million y…
Branded Content
Future You
Situation Analysis Women are more likely to develop bunions than men, which can be painful and …
Branded Content
Good Trouble Farewell Social Campaign
How do you say goodbye to beloved characters after 10 years, straddling across two different series…
Branded Content
Google — Year in Search 2024
Google's annual Year in Search campaign reflects on the year’s biggest trends and moments. In 2024,…
Branded Content
Haaland for the Win! Clash of Clans x Erling Haaland
We were approached by Axis Studios and The David Agency on behalf of Supercell to encourage lapsed …
Branded Content
Hell Welcomes All | Reimagining Accessibility in Diablo IV
Gaming has never been more popular, and gamers have never been more diverse. People from all walks …
Branded Content
Honda Stage starring Davido & Lila Ike
Building on Honda Stage’s deep foundation of celebrating emerging artists and bringing exclusive mu…
Branded Content
INDY FROM 500 MILES AWAY
This year, one in five Americans will be fully working from home. And, while every telecom provider…
Branded Content
KIND Kids Nostalgia Campaign with Kristin Cavallari & Tori Spelling
Back-to-school season is a key sales drive period for KIND Snacks. In 2024, aligned with the back-t…
Branded Content
Kiehl’s: Pubic Service Announcement
Since 1851, Kiehl’s has been committed to delivering the finest formulas for healthy skin. Renowned…
Branded Content
Made in Montana
Carhartt set out to create a culturally relevant, high-profile campaign that would generate “brand …
Branded Content
Making Shopping Très Chic
While Google (Search) is the home-base of the internet, only 13% of consumers are aware of the abil…
Branded Content
Maybelline x Dance Moms
Maybelline was looking to reach a female audience of all ages across linear, digital and social pla…
Branded Content
Mike's Hard Days Rewards Merch Store and Social Giveaway
As Mike’s Hard Lemonade entered its 25th year as America’s first-ever and top-selling hard lemonade…
Branded Content
Morning Brew Inc., Delta Air Lines, & The Female Quotient: Making Your Connection
Women are consistently reaching new heights in business—but they still face specific, complex chall…
Branded Content
Music Therapy
Music has a profound ability to evoke memory, emotion, and connection—an essential truth that forms…
Branded Content
No Bad Seats
In a market saturated with specifications and traditional product messaging, we faced a critical ch…
Branded Content
Nurx x Impact Media
2 years ago, the U.S. Supreme Court’s decision to overturn Roe v. Wade took abortion access away fr…
Branded Content
Ore-Ida x Napoleon Dynamite: TOT-PROTECTING PANTS
As the original inventor of Tater Tots, Ore-Ida has been a household name for decades, dominating t…
Branded Content
Paramount Pictures - "Smile 2 Watch"
Paramount Pictures knew they needed to go big if they wanted to match the marketing success of the …
Branded Content
Project 212: Engineering the Future
In the world of high school robotics, students do not compete on a level playing field. Project 212…
Branded Content
Samsung Galaxy & Dude Perfect: Tricked-Out Devices for Trick Shot Kings
This campaign aimed to boost awareness of the unique design and uses of the Samsung Galaxy ecosyste…
Branded Content
Spicy & Sweet: The Starbucks Coffee Company x Genius Featuring T-Pain
When The Starbucks Coffee Company launched their Spicy Lemonade Refreshers, they wanted more than a…
Branded Content
The Boy & The Octopus
Our brief was simple: to share some Disney magic with the world this holiday season. Supporting a b…
Branded Content
The Exponential Era
  Our objective in 2024 was to drive reappraisal of Nokia among tech decision-makers, overcoming…
Branded Content
The Sunoco Sim Challenge
THE WORLD OF MOTORSPORTS IS GOING CRAZY No one knows racing like the iconic gas station brand Su…
Branded Content
The Ultimate After Party
The goal was to elevate Made by Google’s annual IO event and make it a social sensation. The task w…
Branded Content
Tinder: The Unofficial Dating App for Olympians
Tinder set out to establish the brand as the leading dating app for Gen Z by emphasizing authentici…
Branded Content
Welcome to the Club: NorCal Raptors
Ford has a relevance problem – despite its varied and renowned offerings, research indicates Ford i…
Branded Content
Women Who Master & “The Human Component” from Logitech
Logitech is boldly leading the way toward gender equality in STEM. The Swiss technology company’s f…