THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Of The Year

Commercial Creator of the Year Dual-Format Creator of the Year Large Agency of the Year Large Brand of the Year Large Non-Profit of the Year Mid-Sized Agency of the Year News Creator of the Year Site of the Year Small Agency of the Year Studio of the Year

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Shoe-String Media Buying Strategy
finalist
LEGOLAND Florida E-commerce BOGO Awesomer Annual Pass Offer
In a crowd of Central Florida theme parks and resorts, LEGOLAND Florida needed to stand out. But…
Twitter Presence, Social Good Campaign
Letters to Gallipoli
Turkcell is a leading company in the field of communication and so it operates by the objective 'co…
360 Video
Liberty Mutual Insurance 360° Quiz: A Roadside Dilemma
When Facebook released 360° video capabilities, Liberty Mutual Insurance immediately saw this an op…
Customer Service
Liberty Mutual Insurance Social Care
Liberty Mutual's Social Care program delivers quick and quality customer service through personaliz…
Online Community
Liberty Mutual Insurance: Team USA Fan Engagement
In celebration of Liberty Mutual's sponsorship of Team USA for the Olympic Games Rio 2016 and U.…
LGBTQ Community Engagement
finalist
Liberty Mutual Stands with the LGBTQ Community
The insurance category is crowded with mascots and off-beat humor. Liberty Mutual Insurance has his…
Facebook Presence
Lighter Blue
We wanted to take depression out of the darkness and make it something talked about openly, in an e…
Financial Services
Lincoln Financial Group's Responsibility of Love Campaign
In March of 2016, Lincoln Financial Group partnered with Attention to launch a social campaign to s…
Television, YouTube Presence
finalist
gold honor
Lip Sync Battle Season 2
Increase subscribers and followers across all social platforms to drive engagement and improve over…
Snapchat Filter/Lens
Lip Sync Battle Season 3
With our first to market Snapchat lens we looked to exceed app benchmarks, ad awareness and sponsor…
Social Good Campaign
Listen
Viacom is home to the world's premier entertainment brands that connect with audiences through comp…
Non-Profit, Video
Little Things LCFA
Lung cancer is the leading cause of cancer deaths - exceeding breast cancer, prostate cancer and co…
Facebook Live
Live From E!
To expand E! News' offsite video platform by leveraging the best and newest technology available in…
Live Streaming Video
finalist
LIVE: The Tale of the Merrier Carrier
During the 2016 holiday season Cricket Wireless needed a way to break through the marketing noise a…
Twitter
Logitech and the Daily Trending Content
Logitech has built a strong legacy that is widely known for its innovation in mice and keyboards. B…
Integrated Campaign
Logitech’s Home Security Camera Makes Pet Owners #PetProud
After years of establishing ourselves as an industry leader in keyboards and mice, Logitech has exp…
Entertainment, Facebook Partnership, Multi-Platform Campaign
finalist
London Has Fallen Influencer Activation
To maximize buzz and awareness around the theatrical release of London Has Fallen among thrill-seek…
Instagram Presence
finalist
Lonely Planet Instagram: @lonelyplanet
As one of the world's best loved travel brands, in 2016 the aim of Lonely Planet's Instagram platfo…
Facebook Live
LongHorn Steakhouse Grill Masters Live on Facebook
In 1981, the first LongHorn Steakhouse opened its doors in Atlanta thanks to one man's commitment t…
Branded Content, Video
finalist
Lost Recipes
McCormick's position as a market leader during the holiday season was being threatened by private l…
Television
Love Island 2016
To grow ITV2's audience with the 16- 24 audience.To give attribution back to ITV2. Make people thin…
Comedy Video
Love Island- Small Talkulator
To grow ITV2's audience with the 16- 24 audience.To give attribution back to ITV2. Make people thin…
Multi-Platform Campaign
M&M’S 2016 Flavor Vote
For 75 years, M&M'S has been the People's Chocolate, and for the first time in its history, the bra…
Multi-Platform Campaign
Macy's Holiday Shorts
American Rag, a fashion brand for millennials available exclusively at Macy's, wanted to drive awar…
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