THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Multi-Platform Presence

This category honors an outstanding campaign that took place on multiple social media platforms. The work should exhibit industry-defining creativity, strategy and engagement techniques.

See previous winners and honorees here.
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Multi-Platform Presence
"Warriors on Board"
Veterans now represent only 6% of the U.S. population, down from 18% in 1980. For Gen Z, the gap ru…
Multi-Platform Presence
@Yahoo Social
Yahoo is about celebrating ‘The Good Internet”. From its roots in Web 1.0, we wanted to build a soc…
Multi-Platform Presence
Allergan Medical Institute: Creating FOMO in Medical Aesthetics
Medical Aesthetics professionals are always looking for what's new and next in the field. We create…
Multi-Platform Presence
BEETLEJUICE BEETLEJUICE (2024) | DIGITAL CAMPAIGN
Beetlejuice Beetlejuice saw the infamous demon’s return after 36 years, and while we knew nostalgia…
Multi-Platform Presence
CANTA COMIGO
  Canta Comigo is a musical competition show broadcast by RECORD, known for its innovative forma…
Multi-Platform Presence
CeraVe: Michael CeraVe
In a crowded skincare market saturated with celebrity endorsements, CeraVe needed to disrupt the st…
Multi-Platform Presence
Crafting a Global Phenomenon: 5-Minute Crafts’ Multi-Platform Mastery
5-Minute Crafts set out to solidify its position as the global leader in DIY and life-hack content …
Multi-Platform Presence
Dexter: Original Sin
Our launch campaign for Dexter: Original Sin sought out to convert skeptical fans into believers, g…
Multi-Platform Presence
FRIENDS 30th Anniversary Social Media Campaign
The FRIENDS 30th campaign was specially designed to honor the iconic series and the legacy it’s lef…
Multi-Platform Presence
Food Network Social Platforms
Food Network strives to marry its status as a trusted food brand with a quirky, trend-driven approa…
Multi-Platform Presence
Jameis Winston: FOX Sports Digital Correspondent at Super Bowl LIX
The main directive at FOX Sports, handed down from top-level executives within the FOX family, is s…
Multi-Platform Presence
Morning Brew
Business news hasn’t caught up with business consumers who want to keep up with it. While the Pew R…
Multi-Platform Presence
NBCUniversal's The More You Know
Simply stated, The More You Know (TMYK) is iconic. The shooting star, the jingle–this PSA campaign …
Multi-Platform Presence
PARAMOUNT SCARES: HOW WE TURNED A COMMUNITY OF HORROR INTO A THRIVING HORROR COMMUNITY.
Since 1914, Paramount has been telling horror stories across film and television. And after a ce…
Multi-Platform Presence
Paramount Network's Yellowstone
For most of 2024 we didn't have new episodes of Yellowstone airing, but the majority of our content…
Multi-Platform Presence
Raising the bar at ANWA
This campaign was built on a simple but powerful idea: when we empower women—in sports, business, o…
Multi-Platform Presence
Rewardoo and Boden UK- Expanding the Brand Reach with Multi-Platform Power
Rewardoo bridges brands with influencers and creators, offering a hybrid affiliate and influencer m…
Multi-Platform Presence
SSENSE Kidswear Spelling Bee Campaign
To bring awareness to the SSENSE kidswear department that initially launched in 2021, SSENSE concei…
Multi-Platform Presence
The Daily Show | Indecision 2024 Election Campaign - Social Media
Combining relevant news, insightful analysis, and sharp satirical commentary, The Daily Show has be…
Multi-Platform Presence
The Legend...Is Back
As the EU plans to ban the sale of combustion vehicles by 2035, Ford is on its journey to electrifi…
Multi-Platform Presence
The Marriott Bonvoy® x NCAA® Game Day Rituals Campaign
Sports tourism is one of the fastest-growing sectors in the travel industry. And with over 30 hotel…
Multi-Platform Presence
The Well By Northwell Health, with Revmade
Our culture is undergoing a crisis of trust. Amid misinformation, manipulative messaging, the explo…
Multi-Platform Presence
Tulsa King Social Presence
As we prepared for Season 2 of Tulsa King, our primary objective was to reignite the fandom. With a…
Multi-Platform Presence
Twisters Digital Marketing Campaign
Universal Pictures’ goal was to create an absolutely unmissable storm of dynamic social content, sw…
Multi-Platform Presence
Welcome to Flavortown!
Successful celebrity-inspired Social Media pages require a strong ethos — a guiding principle, a pu…