THE 14TH ANNUAL SHORTY AWARDS

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Allergan Medical Institute: Creating FOMO in Medical Aesthetics

Entered in Multi-Platform Presence

Objective

Medical Aesthetics professionals are always looking for what's new and next in the field. We created a continuous stream of posts, reels, and stories highlighting hot topics, brand news, and AMI educational opportunities, each of which was designed to be unique, visually exciting, and highly engaging. Together, they formed a distinctive family branded to AMI. In particular, in-feed jacket covers for posts used brief, arresting copy coupled with beautiful images and design to maximize engagement and responses.

Strategy

Allergan Medical Institute supports the Allergan Aesthetics portfolio of brands with best-in-class education and training opportunities that keep HCPs at the leading edge of the field. Social media provide important channels for raising awareness of the latest AMI programs and events, hot topics, and brand news, as well as connecting HCPs to extensive training available at AMI Online.

Results

We exceeded all client goals for 2024!

• More than 1 Million total views

• 28 K total likes

• 12 K New Followers (140 K total)

• 3.4 M Impressions (2x over goal)

• 35 K Clicks (2x over goal)

• 3.7% Engagement Rates (Higher Engagement Rates vs any competitor)

 

Media

Entrant Company / Organization Name

Pacific Communications, AMI/Allergan Aesthetcs, an AbbVie company

Entry Credits