THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Brand Awareness Campaign Campaign by Diverse-Owned Businesses Global Campaign Integrated Campaign Launch Campaign Local Campaign Multi-Platform Campaign Rebrand Campaign Regional Campaign Social Good Campaign

Content and Media

Blog & Micro-blog Brand Voice Branded Content Branded Series Contest or Promotion Copywriting Email & Newsletter Filter/Lens Meme, GIF, & Emojis Micro-Site Single Post or Activation Use of Viral Content User-Generated Content

Design

Animation Art Direction Audio & Music Brand Identity Brand Redesign Generative AI Graphic Art Images Website/App

Industry

Auto Beauty Business to Business Consumer Brand Education Entertainment Financial Services Fitness, Health, & Wellness Food & Beverage Gaming Government & Politics Hospitality Insurance Live Events News & Media Non-Profit Pets & Animals Pharma & Healthcare Real Estate Restaurants Retail & E-Commerce Social Activism Sports Technology Television Travel & Tourism Wine, Beer & Spirits

Influencer & Celebrity Partnership

Instagram Partnership Multi-Platform Partnership Other Platform Partnership TikTok Partnership X Partnership YouTube Partnership

Overall Presence

Facebook Presence Instagram Presence LinkedIn Presence Multi-Platform Presence Other Platform Presence TikTok Presence X Presence YouTube Presence

Platforms & Technology

Artificial Intelligence Extended Reality Facebook Immersive Instagram Interactive Content LinkedIn Other Platform TikTok X (formerly Twitter) YouTube

Podcast

Art & Culture Podcast Branded Podcast Business Podcast NEW! Health & Wellness Podcast Lifestyle & Entertainment Podcast News & Politics Podcast Other Podcast Genres Podcast Mini Series Sports Podcast Technology and Education Podcast True Crime & Documentary Podcast

Strategy & Engagement

Brand Partnership Call to Action Community Management Creative Use of Technology CTV/OTT Data & Insights Earned Media Event & Experiential Gamification Humor Innovative Media Buying Strategy Integration with Traditional Media Internal Communications LGBTQ Community Engagement Micro-Influencer Strategy Multicultural Community Engagement Music & Dance On a Shoestring Organic Promotion Paid & Amplification Physical and Digital Convergence Public Service Announcement Real Time Response SEO & SEM Social Commerce Storytelling

Video

Comedy Video Documentary Feature Film NEW! Featurette or Behind The Scenes Video Instructional Video Live Video Long Form Video Medium-Length Video Music Video Product Feature Video Short Form Video Unboxing Video Vertical Video Video Ad Video Series

Product Feature Video

This category honors the most effective and creative product feature video. Includes single video, series and mini-series.

See previous winners and honorees here.
Start an entry in this category
Product Feature Video
Auto-Pilot to Auto-Present: A Waymo One Story
Waymo—formerly the Google self-driving car project—makes it safe and easy for people and things to …
Product Feature Video
Cipher Series Translucent Elite Controllers - Xbox Design Lab
From themed setups to in-game character creation, the gaming community is no stranger to personaliz…
Product Feature Video
Cooking with Galaxy
This campaign was all about making Samsung Galaxy a key part of the cultural conversations that mat…
Product Feature Video
Entrepreneur Quest
Being a small business owner can be a roller coaster of emotions, as they juggle the demands of run…
Product Feature Video
It's Giving Fashion with Nigel Barker and Eva Marcille
One of DIRECTV’s core offerings is seamless content aggregation—allowing viewers to access all thei…
Product Feature Video
Launching Whisk with Google Labs
For many people, the biggest challenge is getting that great idea in your head down on paper. Whisk…
Product Feature Video
Mask Task
In our organic social content for Premiere, we sought to showcase unique, unexpected use cases that…
Product Feature Video
No Bad Seats
In a market saturated with specifications and traditional product messaging, we faced a critical ch…
Product Feature Video
Notebook LM
NotebookLM is a personalized learning companion from Google, capable of creating new educational op…
Product Feature Video
Plaid to the Bone
Create social-first content that drives engagement with creative professionals by building on the a…
Product Feature Video
Reddit x Samsung Circle to Search
The draw of a circle that changes how Redditors discover and explore. When curiosity strikes unexp…
Product Feature Video
Reddit x Samsung Switchers Anonymous
The 6-step program that gave Reddit’s fence sitters the confidence to “Switch”, Every day, milli…
Product Feature Video
Tinder: The Unofficial Dating App for Olympians
Tinder set out to establish the brand as the leading dating app for Gen Z by emphasizing authentici…