THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 17th Annual Shorty Awards Product Feature Video

This category honors the most effective and creative product feature video. Includes single video, series and mini-series.

See previous winners and honorees here.

Finalists

Product Feature Video
finalist
Auto-Pilot to Auto-Present: A Waymo One Story
Waymo—formerly the Google self-driving car project—makes it safe and easy for people and things to …
Product Feature Video
finalist
No Bad Seats
In a market saturated with specifications and traditional product messaging, we faced a critical ch…
Product Feature Video
finalist
Netflix x Target x Izzy & Liv: The Bridgerton Miniatures Collection
To celebrate the launch of Target and Bridgerton’s largest collection to date—miniature Bridgerton-…
Product Feature Video
finalist
Cipher Series Translucent Elite Controllers - Xbox Design Lab
From themed setups to in-game character creation, the gaming community is no stranger to personaliz…
Product Feature Video
finalist
Entrepreneur Quest
Being a small business owner can be a roller coaster of emotions, as they juggle the demands of run…
Product Feature Video
finalist
Launching Whisk with Google Labs
For many people, the biggest challenge is getting that great idea in your head down on paper. Whisk…
Product Feature Video
finalist
Mask Task
In our organic social content for Premiere, we sought to showcase unique, unexpected use cases that…
Product Feature Video
finalist
Reddit x Samsung Switchers Anonymous
The 6-step program that gave Reddit’s fence sitters the confidence to “Switch”, Every day, milli…

Nominees

Product Feature Video
Cooking with Galaxy
This campaign was all about making Samsung Galaxy a key part of the cultural conversations that mat…
Product Feature Video
Google – Welcome to the Gemini era
  Gemini, formerly known as Bard, is a generative artificial intelligence chatbot. Based on the …
Product Feature Video
It's Giving Fashion with Nigel Barker and Eva Marcille
One of DIRECTV’s core offerings is seamless content aggregation—allowing viewers to access all thei…
Product Feature Video
Notebook LM
NotebookLM is a personalized learning companion from Google, capable of creating new educational op…
Product Feature Video
Plaid to the Bone
Create social-first content that drives engagement with creative professionals by building on the a…
Product Feature Video
Reddit x Samsung Circle to Search
The draw of a circle that changes how Redditors discover and explore. When curiosity strikes unexp…
Product Feature Video
Tinder: The Unofficial Dating App for Olympians
Tinder set out to establish the brand as the leading dating app for Gen Z by emphasizing authentici…