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THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

Shorty Awards Entries

Browse entries by Competition
Brands & Orgs Influencers Impact
Additional Filters
Twitter
finalist
Sonic / Eggman Twitter Takeover
Objective: Generate awareness, buzz, and social engagement around Sonic the Hedgehog's 25th Anniver…
Short Form Video, Video
Sonic Mania Infomercial
Generate awareness, buzz, and get people just plain jazzed for the Collector's Edition of SEGA's ne…
Comedy Video
Sonic the HedgeDOG
To give a boost to Sonic the Hedgehog's YouTube channel, we needed to give fans an epic "I can't be…
Facebook Presence
Sonic the Hedgehog Facebook
Our "pretty-tough-but-ultimately-achieved" objectives:Increase brand awareness around Sonic the Hed…
Games, Twitter Presence
finalist
gold honor
Sonic the Hedgehog Twitter
Our objectives:- Increase brand awareness of and breathe new life into the Sonic the Hedgehog brand…
Medium-Length Video
Sonic Whiteboard Adventure
Our objectives:- Create a unique video to promote Sonic Mania, a new 2D 16 bit Sonic game- Create a…
Sports
Spalding 125th Anniversary of Basketball
Spalding and basketball are synonymous, and the game itself had an anniversary coming up. 125 years…
Graphics
finalist
audience honor
Spalding 125th Anniversary of Basketball
Spalding and basketball are synonymous, and the game itself had an anniversary coming up. 125 year…
Instagram Partnership
finalist
Sperry's Moment In Time
Sperry, widely known as creator of the world's first boat shoe, sought to increase awareness for it…
Health, Fitness & Medical Apps
finalist
gold honor
Spot On - A Birth Control and Period Tracker App Powered By Planned Parenthood
Planned Parenthood was founded with the idea that access to family planning could change people's l…
Financial Services
Spotify
Objectives: Build brand awarenessEducate our audience about who we are, what we do, and why to choo…
Instagram, User-Generated Content
finalist
gold honor
Spotting “FedEx in the Wild” – Letting our Fans be Storytellers
When we initially launched our Instagram presence, it failed. We were the brand that was on Instagr…
Insurance, Multi-Platform Campaign
finalist
SquareTrade Labs Surf Tests the iPhone 7
Our iPhone surf video featuring Kai Lenny, embodies SquareTrade's creative spin on testing device d…
Non-Profit
St. Jude #GivingTuesday 2016
Giving Tuesday, often referred to as #GivingTuesday for purposes of hashtag activism, is the Tuesd…
Non-Profit
St. Jude Childhood Cancer Awareness Month Campaign 2016
Our vision was to lead the conversation during September's Childhood Cancer Awareness Month (CCAM) …
Facebook Partnership, Social Good Campaign, Facebook Video
winner
audience honor
Stand with Malala
The National Geographic Channel wanted to drive viewership for their airing of He Named Me Malala a…
News & Media, Facebook Presence
finalist
Standing Strong at Standing Rock
As one of the first national media organizations to have video journalists on the ground in North D…
Real Time Response, Humor
Staples Canada Shades Kris Jenner
Finding a conversation to insert yourself in isn't always easy, especially when your brand speciali…
Entertainment, Video
Star Trek: 50 Trekkin' Years
Lots of people love the shows on Hulu, but few people feel the same way about the brand. We needed …
Food & Beverage, Multi-Platform Campaign, Hashtag, Call to Action
finalist
bronze honor
Starbucks Brings the #GoldLife to Millions of Customers
In January 2016, Starbucks had one of the best loyalty programs in the world. Eleven million member…
Food & Beverage, Multi-Platform Campaign
Starbucks Holiday Red Cups Return
In a particularly fragmented holiday season, Starbucks wanted to generate and sustain excitement fo…
Branded Content
Starcom & Man at Arms: Reforged
After a strong showing at E3, where EA and DICE's Battlefield 1 received five Best of E3 Game Criti…
Meme
finalist
Steve #Ballogize Harvey
No one likes to get it wrong! But Verizon doesn't mind. Verizon regularly makes small distinctions …
Humor, Long Form Video, Video, YouTube
winner
audience honor
Stop Living the Dull Life
Conditioned by expensive razor brands to nurse blades for as long as possible, Dollar Shave Club ha…
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