Endless Urgency was launched in 2025 by Mike Nellis—a political strategist, social impact entrepreneur, and unapologetic truth-teller—to meet a moment of profound political and cultural crisis with clarity, candor, and courage. At a time when trust in institutions is collapsing and citizens feel more alienated than ever, Endless Urgency exists to cut through the noise and offer something different: a platform that moves fast, fights hard, and never loses its soul.
Guided by the belief that democracy cannot wait, Endless Urgency brings Mike’s signature blend of insider knowledge and outsider perspective to millions of people hungry for honesty. Known as a “Joyful Warrior” who leads with grit, humor, and sharp analysis, Mike built Endless Urgency to challenge stale political playbooks and forge a new kind of engagement—one that refuses to live in the D.C. bubble and instead speaks directly to real people about their lives, fears, and hopes.
In just six months, Endless Urgency has become one of the fastest-growing political platforms in America, with more than one million subscribers and over fifty million views on Substack alone. But its impact cannot be measured in metrics. Endless Urgency is redefining how political media can inspire action: not by stoking outrage, but by channeling urgency into agency, building a community that laughs, learns, and fights together. It is both a media force and a movement—designed to make politics less performative and more human, less about spin and more about results.
Strategy
Endless Urgency’s strategy is rooted in one guiding principle: move with speed and honesty in a political landscape that thrives on distraction and delay. From day one, the goal was to build a media ecosystem that operated like a campaign—fast, relentless, and impossible to ignore—while also earning trust through candor and community.
The brand was designed as platform-first: Substack for depth and credibility, TikTok and Instagram for virality, Twitter, Threads, and Bluesky for rapid-fire commentary, and YouTube for expanded reach. Every piece of content—whether an hour-long stream or a 90-second rant—was repurposed across formats, ensuring the message traveled further and faster than traditional political communication.
What set Endless Urgency apart was the voice. Mike cut through partisan noise with sharp wit and unfiltered analysis, earning credibility by challenging both Democrats and Republicans. This “Joyful Warrior” approach turned cynicism into connection, showing that politics can be urgent without being joyless. Endless Urgency became a place where people could be angry about injustice and still laugh, still hope, still act.
Coalition-building through uncomfortable conversations was central to the strategy. Mike hosted not only current and former representatives and candidates like Rep. Adam Schiff, James Talarico, and Mallory McMorrow, but also diverse voices: journalists like Katie Phang, youth activists like Cameron Kasky, and celebrities like Sean Astin. These conversations modeled dialogue across divides and proved that progressive media could break out of the echo chamber and shape narratives where Democrats rarely show up.
Earned media amplified this reach. Endless Urgency appearances on MSNBC, Fox News, and in the Washington Post, for instance, extended credibility far beyond owned platforms. At the same time, creative risk-taking kept the project fresh: from viral rants that challenged party orthodoxy to standing up against censorship after being suspended on X, Endless Urgency leaned into conflict in ways that sparked national conversation.
Behind the scenes, the execution was deliberately scrappy. With no studio and a lean team, Mike streamed from his laptop, managed workflows in Notion, and relied on creative partners to scale output. The result was a grassroots operation that felt authentic yet delivered enterprise-scale impact.
By blending speed, platform innovation, authenticity, fearless conversations, earned media, creative risks, and scrappy execution, Endless Urgency became one of the fastest-scaling political platforms in America. Its strategy is simple but disruptive: show up where others won’t, say what others won’t, and build a movement that refuses to wait.
MASSIVE ORGANIC REACH
Endless Urgency has achieved staggering organic growth across platforms, reaching millions of Americans with urgent, unfiltered political content.
The response has been overwhelming. Endless Urgency’s content doesn’t just spark views — it drives dialogue, creates community, and shifts narratives across the political landscape.
EXCELLENCE IN EARNED MEDIA
Endless Urgency has become a fixture in the national conversation, with Mike Nellis featured across broadcast, print and digital outlets since its launch. The platform has generated 219 earned media placements, reaching an estimated 3.9 billion people worldwide and delivering more than $73 million in earned media value.
From The Washington Post to MSNBC, from Fox News Primetime to international syndication through France 24 (carried by more than 140 outlets globally), Endless Urgency has proven its ability to break through the noise and drive coverage across the political spectrum. These appearances have amplified Mike’s unapologetic voice, reinforced the urgency of his message, and expanded the reach of Endless Urgency far beyond its own channels.
This earned media presence not only validates the platform’s influence but underscores its role as a movement shaping public debate.
