"Our Thriving Planet, Our Beating Hearts” is a powerful, brand-elevating anthem introducing the world to The Nature Conservancy (TNC): a global environmental nonprofit working across more than 80 countries and all 50 US states to create a future with a livable climate, healthy communities and thriving nature.
This heartfelt manifesto invites audiences to experience who TNC is, what it stands for; and the values driving its mission. By sparking curiosity and inspiring a deep connection with our cause, the film showcases our dedication to nature and humanity, and inspires others to protect and preserve our planet for generations to come.
“Our Thriving Planet, Our Beating Hearts” was a true collaboration between HUMAN and multiple groups and teams at TNC, from visual storytelling to brand strategy to C-suite leaders.
Working in sync, the teams developed an inspiring, bold and emotionally relevant script designed to leave audiences with a sense of pride, curiosity and wonder. Sourced footage was chosen to spotlight global representation and the awe of nature through sweeping aerial views, on-the-ground shots, dynamic camera motions and seamless transitions. The energetic, dynamic editing maintained emotional momentum, and a rich tapestry of natural sounds ensured viewers not only saw but felt the scale and beauty of the planet TNC works to protect.
"Our Thriving Planet, Our Beating Hearts” served as a cornerstone of TNC’s 2025 Earth Day campaign and was hugely celebrated across the organization. From there, it was featured prominently on our homepage (nature.org), and our YouTube and LinkedIn channels. A shorter version was shared across our social channels, including Instagram and TikTok, to engage a broader, more diverse audience. Additionally, the film remains a vital tool at key TNC events, and is used for personalized communications between relationship managers, prospective donors and corporate partners.
"Our Thriving Planet, Our Beating Hearts” had a 30% completion rate on our campaign landing page and a 45% completion rate on TikTok. The demand for a localized version was so great that we are currently translating the script into several languages (Spanish, Portuguese, Hindi, Bahasa Indonesian, Cantonese, Mandarin and Mongolian), creating over 70 versions of this film; reflecting our commitment to celebrating our work on a global level. The film continues to be a rallying cry for internal teams and our fundraising efforts.
