Take It To The Streets, lovingly referred to as TITTS, this FQ-style, on-the-ground reporting stops you mid-scroll. We bring the conversation directly to our community, tackling the issues we care about from maternal health and maiden names to speculums and friendship. We dive into taboo topics others avoid, capturing honest, dynamic perspectives from diverse voices around the world.
Our goals were clear: spark community engagement, grow organic reach, and establish a brand POV that became instantly recognizable. The responses? Funny, inspiring, and often completely unexpected. From laugh-out-loud moments to stories that stay with you, every episode proves you never know what you’ll learn when you just ask.
The Female Quotient hosts events in cities across the globe, and we used the backdrops of Las Vegas, Cannes Lions, Davos, Switzerland, and everywhere in between, to spark conversations that extended far beyond the event walls.
Our plan of action:
Execution: We set up dynamic “street-style” interviews in high-traffic locations, creating an approachable environment where people could share honest, unfiltered perspectives. We distributed the content in real time during events to capitalize on the buzz, and continued rolling out clips afterward to sustain momentum.
Key Features:
Challenges and How We Overcame Them: One of our biggest challenges was cutting through the noise at massive global events where countless brands compete for attention. We overcame this by leaning into what makes FQ unique: authentic, person-to-person conversations that make people pause, think, and share. Another challenge was ensuring our reach extended beyond physical attendees. We solved this with a content strategy designed for organic social amplification, ultimately engaging audiences worldwide who had never stepped foot in the event.
By combining FQ’s community-first approach with global cultural moments, we created a series that was more than just event coverage, it was a movement of connection, conversation, and impact that lived far beyond the event itself.
With zero paid media, we surpassed expectations……
You’d be surprised by how much people open up when approached in this way: authentic, candid conversations that sparked thousands of comments and shares across social platforms. Viewers didn’t just watch; they joined in, tagging friends, adding their own stories, and continuing the dialogue well beyond our channels.
By design, our content achieved community engagement at scale. Each post became a conversation starter, with followers stepping in as co-creators of the narrative.
The series also succeeded in establishing a brand POV that became instantly recognizable. Followers began tagging us in conversations they thought FQ should “go ask about next,” showing that the audience not only recognized our style but associated it with trust and relevance.
In the end, we met and exceeded our objectives:
The most telling sign of success? People didn’t just engage with the content, they felt part of it. Our comment sections often read like living, breathing conversations, with strangers connecting over shared experiences and different perspectives. For example, when we did a street-style interview asking women in different countries how much paid maternity leave they received, the response went far beyond quick reactions. Women opened up with deeply personal stories.
What began as a single, on-the-ground question transformed into an ongoing thread of global perspectives, each comment amplifying the conversation and drawing in new voices. This ripple effect is exactly what we set out to achieve, content that not only travels, but invites people to bring their own truths to the table, making them co-authors of the narrative.
