THE 14TH ANNUAL SHORTY AWARDS

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Special Project

Special Project

The Children of October 7 (with Montana Tucker)

Entered in Influencer, Creator & Celebrity

Objective

Once the deal was sealed for this powerful documentary to premiere on Paramount+, our creative team had less than two weeks to launch Key Art and teaser assets.

Our mission was clear: capture the stark contrast between the horror of October 7th and the raw, first-person testimonies of the children whose innocence was shattered that day.

As the war rages on, we aimed to elevate their courageous voices — honoring the bravery it takes for these young survivors to relive and recount the darkest moments of their lives. Above all, our goal was to create a visual and emotional narrative that ensures the world never forgets what happened to The Children of October 7.

Strategy

In a single morning, they lost everything — their families, their neighbors, their homes, their childhood. The tragedy of October 7th has been told, but never through the raw, unfiltered voices of the children who survived it.

Montana Tucker — activist, social media influencer, and granddaughter of Holocaust survivors — understands all too well the dangers of denial. Determined to stand against those who would erase or distort the truth, she set out to preserve the eyewitness accounts that history cannot afford to lose.

We joined forces with Montana in the lead up to the Paramount+ premiere to capture the searing heartbeat of this documentary: six children, each bearing scars no child should carry. A boy who survived by hiding beneath his mother’s lifeless body. A girl who watched her sister’s murder unfold in her kitchen as the terrorists live-streamed it. A child kidnapped, beaten, and dragged across a border into captivity.

Their voices, many heard here for the first time, are not just testimony — they are living proof. Proof of unspeakable loss, but also of breathtaking resilience. The Children of October 7 is not only a record of tragedy, but a fierce testament to survival, to memory, and to the unbreakable will of those who refuse to be forgotten.

Results

In a powerhouse Instagram collaboration between MTV, Paramount+, and Montana Tucker, our teaser soared to over 2.5 million views and tens of thousands of engagements across the U.S. in April alone — igniting even greater momentum as it was reshared globally for the June 2 Global Streaming Premiere announcement.

The film has since cemented its place as one of the most-watched documentaries on Paramount+, resonating with audiences worldwide.

Media

Video for The Children of October 7 (with Montana Tucker)

Entrant Company / Organization Name

MTV Entertainment Studios and Kids & Family

Links

Entry Credits