The project supported a Galaxy user’s marine conservation activism and highlighted Samsung’s commitment to sustainability, including the use of ocean-bound plastics. It also aimed to maximize quantitative engagement and assess qualitative impact.
The “Voices of Galaxy – Small acts, big waves” film features Lefteris Arapakis of Enaleia. To overcome the challenge of proving Samsung’s environmental commitment was sincere, it used a documentary style to show Lefteris’s marine conservation work. The message that Samsung celebrates people using their passion for positive impact carried authenticity, building credibility and empathy. The film was released on YouTube and LinkedIn and screened at Galaxy Unpacked for maximum global reach.
The video reached 1M views and was featured on the Galaxy Unpacked livestream with 100M viewers, as well as on Samsung Newsroom and samsungmobilepress.com. Extensive media coverage in Greece further amplified support for its sustainability message.
