The campaign sought to highlight Samsung’s genuine commitment to accessibility and social responsibility, and technology’s power to connect people and break barriers, while maximizing engagement and ensuring resonance through supportive comments.
“Voices of Galaxy – Sound for All” is a documentary presenting Samsung’s message, “Accessibility for all.” The challenge was proving it was a sincere commitment, not a marketing tactic. To that end, the film featured employees who led an accessibility project at St Paul’s Cathedral in the UK, applying Auracast to Galaxy devices so people with hearing loss could hear more clearly. This captured the project’s authenticity and brought it to a global audience on YouTube and LinkedIn.
In six weeks, the film earned 1.02M+ views on YouTube and LinkedIn and was shared by Bluetooth SIG and GN Hearing. Participants called it “seamless” and “moving,” while viewers praised Samsung’s commitment to accessibility and inclusive innovation.
