Wheel of Whoa by AT&T - The Shorty Awards

THE 14TH ANNUAL SHORTY AWARDS

The Shorty Awards honor the best of social media and digital. View this season's finalists!

Campaign

Awareness Campaign Corporate Social Responsibility Campaign Diverse-Owned Businesses Campaign Fundraising Campaign Global Campaign Integrated Campaign Local Campaign Multi-Platform Campaign Multicultural Campaign On a Shoestring Campaign Pro Bono Campaign Social Movement Campaign

Content & Design

Audio & Music Brand Voice NEW! Branded Content Branded Series Documentary Short Email & Newsletter NEW! Feature Film Gamification NEW! Images Interactive Content Long Form Video Medium Length Video NEW! Micro-site or Blog Podcast Research Reports Short Form Video Video Series

Cause

Animal Rights & Welfare Arts & Culture Conservation & Preservation Disability Awareness Diversity, Equity & Inclusion Emergency Relief Environment & Sustainability Fight Poverty Gender Equality Human Rights Immigration & Refugees Learning & Development LGBTQ+ Mental Health Multi-Cause Initiative Other Causes NEW! Public Health Public Safety Racial Equality Responsible Consumption & Production Responsible Technology NEW! Social Justice Youth & Family

Industry

Automotive Business to Business Consumer Brands Education Entertainment Fashion & Beauty Financial Services Food & Beverage Government & Politics Healthcare & Pharma Hospitality & Travel Lifestyle & Wellness News & Media Non-Profit Other Industry NEW! Retail & E-Commerce Sports Technology

Partnerships

Brand Partnership NEW! Corporate-Community Influencer, Creator & Celebrity Nonprofit Partnership Other Partnerships NEW!

Platforms & Technology

Extended Reality Gaming Generative AI Instagram LinkedIn Other Platforms TikTok YouTube

Special Project

Special Project

Strategy & Engagement

Call to Action Community Engagement Contest or Challenges Data & Insights Earned Media Event & Experiential Guerrilla Marketing Integration with Traditional Media NEW! Paid Media PSA Single Post Storytelling Use of Viral Content NEW! User Generated Content

From the 13th Annual Shorty Awards

Wheel of Whoa by AT&T

Finalist in Short Form Video, Instagram Video

Entered in Graphics, Animations

Objectives

Confidential.

Strategy and Execution

Confidential.

Results

Confidential.

Media

Video for Wheel of Whoa by AT&T

Entrant Company / Organization Name

Critical Mass, AT&T

Links

Entry Credits

Melissa Smith
AVP, Digital Strategy and Performance at AT&T
Masha Gaidouk
Digital Marketing Director at AT&T
Kaitlyn Motycka
Senior Marketing Manager at AT&T
Valerie Carlson
Chief Creative Officer at Critical Mass
Frank Dattalo
VP, Executive Creative Director at Critical Mass
Sylvie Mercier
Creative Director at Critical Mass
Dimitri Kalagas
Creative Director at Critical Mass
James Leal-Valias
Associate Creative Director at Critical Mass
Rance Randle
Creative Director at Critical Mass
Will Danilow
Creative Director at Critical Mass
Minor LeBlond
Associate Creative Director at Critical Mass
Heather Livengood
SVP, Client Partner at Critical Mass
Jesse Lunenfeld
Account Director at Critical Mass
Bruna Schrickel
Account Manager at Critical Mass
Jared Folkmann
VP, Strategy at Critical Mass
Kelsey Chudiak
Senior Strategist at Critical Mass
Hilary Tong
Digital Producer at Critical Mass
Cale McArthur
Producer at Critical Mass
Lisa Zandy
EVP, Client Partner at Critical Mass
Sarah Elstone
Producer at Critical Mass
Zoe Whitfield
Producer at Critical Mass
Pablo Rochat
Art Director at Pablo Rochat